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Scooped by
Denise
April 24, 11:05 AM
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In the latest sentiment report from ETC: - 82% of Europeans plan to travel in the next six months (April - September) and increase of 10% on last year the highest level since 2020. May, June and July are the peak travel months.
- However, budgets have tightened, length of stay has shortened, and the number of planned trips has reduced.
- Leisure is the primary motivation, cited by 77% of respondents (+10%),while the share of travel for business drops to 4%(–4%).
- Intra-European travel prevails at 65%, but this time with
growing interest (+4%) in visiting non-neighbouring
destinations(32%). - Sun & Beach holidays (28%) maintain the top choice for Europeans’ (+5%), followed by City Breaks and Culture & Heritage trips(both at16%).
NOTE: The survey was conducted during the recent escalation of the conflict in Middle East.
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Scooped by
Denise
April 24, 11:24 AM
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- Chinese outbound travel intention has softened compared to last year, but it remains higher than in 2024.
- Trends like longer trips, increased spending on experiences, and the substantial influence of Chinese social media platforms like RedNote on outbound travel inspiration and planning are all still strong.
- China’s outbound travel market is highly safety conscious, the Iran war has already had a major impact on Chinese travellers’ plans, and safety perceptions for Gulf countries have fallen significantly.
- Japan, usually perceived as a relatively “safe” travel destination by Chinese consumers, has dropped to its lowest safety rating since China lifted COVID-era restrictions on international travel.
- Amid the stresses of world events and everyday life, Chinese consumers are seeking relaxation as a central motivation for travel.
See more in the full report.
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Scooped by
Denise
April 15, 11:24 AM
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The essence of travel is evolving, travellers are increasingly seeking out experiences, rather than accumulating things, they are collecting moments. - 97% of travellers say that travel helps them recharge emotionally, while 50% say the most meaningful aspect of attending an event while travelling is experiencing a once-in-a-lifetime moment.
- This report shows Accor’s understanding of these new expectations, with the focus remaining on the guest.
- They have created a framework around these shifting needs and desires, in a “Vibe Menu” these are eight key emotional drivers transforming guest expectations and creating new business opportunities from a survey of survey of 4,300 travellers across France, Germany, UK, US, Brazil, Australia,
China, India and the UAE. See more in this report.
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Scooped by
Denise
February 25, 9:55 AM
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In the latest Long Haul Travel Barometer: - Interest in visiting Europe remains solid, with 42% of long-haul travellers considering a trip to the region in 2026, down (-3%) from last year but interest varies by market.
- High travel costs are the main barrier to travelling to Europe (52%), followed by a preference for domestic trips.
- Affordability remains the main barrier to travelling to Europe (43%) particularly among younger travellers aged 18–34.
- Leisure remains the main motivation for travel to Europe (75%), but business travel has increased to 9% increasing by +3%.
- Europe is perceived to be the safest region globally by respondents.
See more data in the full report.
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Scooped by
Denise
December 12, 2025 10:02 AM
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This global survey of 22,000 travellers and their travel plans for 2026 finds that: -
84% said they will travel more in 2026 -
37% will spend more on flights, 31% will up their hotel budget. -
54% are more confident using AI to plan and book their travel, up from 47% in 2024. -
However, 49% of respondents worry about the accuracy of information from AI tools. -
Social and search are the sources for travel inspiration, research and planning particularly for younger generations. - Over tourism is influencing decision making - 34% now actively seek out quieter destinations, 31% plan to visit popular places only in shoulder seasons.
See more in the full report.
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Scooped by
Denise
November 25, 2025 11:26 AM
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In this report, 12,000 people were surveyed across 14 countries about their plans and preferences. Some findings: See more in the full report.
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Scooped by
Denise
November 12, 2025 5:18 AM
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This survey looks at trends in for US family travel, spending, booking, trip types, length of trip, activities and the use of travel advisors and the role of travel technology. - 92% are likely or very likely to travel with their children in the next 12 months.
- Parents are actively planning their travel for the coming year the top three trips are beach vacations (62%), visiting family and friends (61%), and theme or water parks (45%).
- 39% of parents plan to spend more on domestic travel while 42% will keep their spending the same.
- For international travel, 33% of respondents plan to spend more, and 17% plan to keep their spending the same. In 2024, the average US family spent around $8,052 on travel.
See more data in the full report.
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Scooped by
Denise
November 12, 2025 4:36 AM
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In the latest wave of this research which monitors European sentiment to travel in the next 6 months (October - March 2026) - Travel sentiment remains robust with 73% of Europeans planning to travel this autumn/winter.
- 45–54 year olds are the most eager to travel (76%) while sentiment among younger Europeans aged 18 –24 (60%) has declined by - 4%.
- 52% of travellers, prefer Southern Europe and Mediterranean destinations.
- Leisure trips account for 71% of plans.
- City Breaks are the most preferred type of trip (20%), while Sun & Beach holidays are at 19%.
See more data in the report.
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Scooped by
Denise
December 11, 2025 10:25 AM
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ABTA’s Holiday Habits survey asks how people travelled in the 12 months prior and what their travel plans are for the year ahead. Sample - 2,001 UK adults. - There is a growing trend for travelling abroad on holiday in September, one in four people (24%) said they planned to holiday in September 2025, a 7% increase over the last three years.
- There’s an increase in younger holidaymakers taking
alternative modes of transport as a way of holidaying, with
more of them discovering rail and road. - 48% of want to visit places they've not been to before, the lure to explore destinations the furthest away from home.
- There’s a increasing interest in shorter cruises of up to 5 days which are most popular with those aged 18-34 years.
See more in this report.
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Scooped by
Denise
February 26, 10:20 AM
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The island of Ireland welcomed 1.3 million American tourists who spent €2.0/£1.7 billion and stayed 11.4 million nights in 2024. The US was the island's largest source of overseas revenue,
and the second-largest source of nights and tourists. This report also provides data on: - where they came from
- where they visited
- how much the spent
- the activities they engaged in and more.
See more in the full report.
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Scooped by
Denise
August 8, 2025 11:15 AM
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Gen Z now make up nearly 40% of global travellers. This generation is reshaping the travel industry with its tech-savvy, eco-conscious, and experience-driven approach. Gen Z travellers discover destinations through TikTok, Instagram, and YouTube. Social media is their go-to research tool, making influencer marketing and digital engagement essential for tourism brands. This report uncovers emerging trends, key statistics, and strategies to help businesses connect with this experience-driven generation.
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Scooped by
Denise
July 30, 2025 9:40 AM
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Millennials make up around one third of the world's population. This report looks at Millennial travellers habits and behaviours and how they differ from other demographics. - Millennials spent $4,141 on average per trip in 2024 and 84% of them plan to spend the same amount or more on travel in 2025.
- The average Millennial Brit intends to travel five times in 2025.
- 82% of millennials said they want to go on a vacation that has a minimal impact on the environment in 2023.
- 76% of millennials are planning a solo trip in 2025.
- 61% of millennial travellers prioritise trips that focus on personal wellness.
See more in this report.
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Scooped by
Denise
February 27, 11:03 AM
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The island of Ireland welcomed more than 480,000 German tourists who spent over €464/£403 million and stayed 3.8 million nights. This makes Germany the island's third largest source of overseas revenue, tourists and nights. This report also provides data on: - where they came from
- where they visited
- how much the spent
- the activities they engaged in and more.
See more in the full report.
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Scooped by
Denise
April 15, 10:40 AM
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Amadeus researchers questioned 500 leading hoteliers, select DMOs, and 6,000 leisure and business travellers to review the state of the industry today and where it is headed. - Hoteliers are focused on being more efficient, digital, and guest-centric. Improving guest satisfaction is the top priority, as travellers have higher expectations.
- They are investing heavily in artificial intelligence (AI) while preserving the human touch in guest services.
- 74% of travellers want personalisation, and are willing to pay for features that deliver time, control, and comfort.
- Inspiration still comes from friends and family, but most travellers now rely on AI-generated research summaries.
- Despite growing automation and AI, travellers continue to value human-led service for many interactions.
- For DMOs, the priority is converting digital demand into destination value and maintaining balanced year round tourism activity.
See more insights in the full report.
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Scooped by
Denise
April 15, 11:56 AM
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In this research report from American Express, travel remains a top priority this year for global travellers, with an emphasis on making every moment count. - 40% of global respondents plan to spend more on travel in 2026 than last year, and 74% of Millennials and Gen Z say travel is a 'non-negotiable' expense.
- 64% of Millennials and Gen Z would take a job with fewer benefits if it allowed for more flexibility to travel.
- Many travellers are planning to make the most of travelling with 82% building in buffer days surrounding a main celebration or event on their trip.
- 76% of global respondents say they’re likely to do something adventurous or outside their comfort zone while traveling, with 86% Millennials and Gen Z even more likely to do so.
- 91% of Millennials & Gen Z respondents would be interested in staying in unconventional accommodation on their next trip.
See more in the full report.
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Scooped by
Denise
April 9, 9:58 AM
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This report provides insights on the US luxury traveller. The Top 10% and 1% of Americans now generate more than half of all consumer spending. This survey found that: - 18% of the Top 10% say they will take 6–11 trips in the next year (up from 11% in 2022), and 27% of the Top 1% will do the same (up from 15%).
- Average spend per trip has increased: the Top 10% spend $7,900 (up from $5,100 in 2022), and the Top 1% now spend $12,400 on average (up from $8,400 in 2022). This spend adds up to $544 billion in 2026. The average US traveller will spend $3,700 per trip.
- Luxury spending is moving away from things toward experiences – hospitality, gastronomy, cultural travel and wellness.
- The Top 10% and especially the Top 1% travel more often, domestically and internationally than the general population, the Top 10% take an average of 4.3 leisure trips per year and the Top 1% take 6, compared to 2.8 trips for U.S. travellers in general.
Read more about this market in the full report.
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Scooped by
Denise
February 25, 6:20 AM
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This research was conducted amongst 8,000+ potential holidaymakers to Ireland in eight markets: Great Britain, United States, Germany, France, Italy, Spain, Canada and the Netherlands. The findings concluded that: - Interest in visiting Ireland remains high at over 70%.
- 79% said that exploration is key. The ability to disconnect is also important for 67% of respondents.
- About half of respondents believe they will find good value for money.
- Beautiful landscapes is the the key reason to consider visiting. Scenery is particularly motivating for visitors from Germany, France and the Netherlands.
- Word of mouth remains influential, others use online search (37%), social media (23%), TV and film (23%) for inspiration. AI is being used by 11% for trip research.
- Over 70% consider food in Ireland will be good.
See more in the full report.
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Scooped by
Denise
February 26, 7:16 AM
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Dragon Trail surveyed 315 travel agents selling outbound travel from mainland China on their expectations 2026. Findings include: - Most respondents are optimistic with 87% expecting market growth. There is stronger demand for in-depth trips with longer stays, cultural exploration, and niche destinations inspired by social media.
- Safety is the most important factor (79%) for destination choice but visa policies and direct flights also have a major impact.
- Asia and northern Europe are the most popular choices this year but Chinese travellers are also venturing further.
- Ice and snow tourism is a growth area in China. 65% of survey respondents said that ice and snow tourism is more popular this winter than last year.
- Outbound travel agencies are preparing to use AI tools to help them customise services as consumers demand more personalisation in 2026.
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Scooped by
Denise
November 12, 2025 7:02 AM
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Over 22,000 consumers from Europe, the Middle East and Africa were surveyed to uncover travel plans, preferences and aspirations for 2026. The findings reveal: - Demand for leisure travel is positive, 79% of consumers are planning to take a trip.
- 39% intend to go on more holidays than in 2025 and 40% plan to take the same number.
- Consumers typically book their holidays 3.4 months in advance, which slightly earlier than last year (3.6 months).
- Sustainability remains a strong consideration, 73% say that they look at the environmental impact of their travel plans.
- Consumers favour booking online directly with the hotel or airline (28%) or booking with an online travel agent (22%).
See the full report for more data.
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Scooped by
Denise
October 24, 2025 10:46 AM
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This report looks in detail at Gen Z, who will be the largest and wealthiest generation by 2035 with an estimated worth of $74T. Some findings include: - 64% spend time online using social media, on average time spent online is 7hrs per day.
- They travel 3 times a year on average.
- 30% feel financially insecure, there is pressure to save but also the need to live fully as unconstrained young adults.
- 55% distrust AI and they are generally slow to fully adopt it.
- 56% are more connected to content creators rather than influencers and media personalities.
See more in the full report.
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Scooped by
Denise
December 11, 2025 7:27 AM
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Booking.com conducted a survey of 29,733 respondents across 33 countries and territories about their travel plans to discover 10 trends. See more details in this article.
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Scooped by
Denise
February 27, 10:39 AM
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The island of Ireland welcomed almost 4 million British tourists who spent €1.8/£1.6 billion and stayed 19 million nights in 2024. This makes Great Britain the island's largest source of overseas tourists and nights, and the second largest source of revenue. This report also provides data on: - where they came from
- where they visited
- how much the spent
- the activities they engaged in and more.
See more in the full report.
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Scooped by
Denise
December 11, 2025 10:22 AM
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In the 2025 edition of the Ipsos Holiday Barometer some of the findings include: - Intention to travel is robust and there is a strong desire to explore new horizons.
- Interest in international travel is at an all-time high despite
current geopolitical tensions worldwide. - Travellers are seeking vacations that offer relaxation, family time and nature exploration, escape from routine.
- Financial constraints are the main barrier to travel, however, travellers are dedicating more budget to their holidays.
- Safety is the top priority when choosing destinations.
See more results in the full report.
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Scooped by
Denise
August 8, 2025 11:02 AM
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Solo travel has evolved in recent years:
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Scooped by
Denise
July 30, 2025 10:08 AM
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This report explores Gen Z, unveiling the trends, values, and behaviours shaping the next generation of consumers. Some of the insights include: See more in this report.
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