Tourism Ireland research found that The island of Ireland welcomed around 142,000 Australian tourists who spent €210/£183 million and  stayed 2.1 million nights.

Australia was the island's seventh-largest source of overseas revenue and the sixth-largest source of overseas nights. 

See more information in this report on:

• where they visited
• the type of accommodation they used 
• the activities they engaged in
• how they planned and researched their trip and more. 

This report gives insights on luxury travel post pandemic. Some of the insights include:.  

• Like other global consumers, affluent travellers are spending more on travel. 
• Passion for travel is particularly high among younger luxury travellers. 
• Flexible working arrangements following the pandemic has  created opportunities for more blended trips - Bleisure Travel .  
• Health and Wellness travel is now key motivator for affluent  consumers seeking to rejuvenate their mind and body in  health and wellness retreats.
• Sustainability is also an important consideration for this group.  Conscious travel is high on the luxury list - staying in eco luxury accommodation or aligning with travel brands that support local communities and protect the planet.

See more in the full report. 

This report looks into the world of millennials (consumers aged 27-40), showcasing their attitudes, media habits, and how brands can engage with them. 

Millennials have grown up & are spending less time online

• Nostalgia resonates with them
• They are competitive  
• The top quality millennials value in brands is reliability. 

See more about this demographic in the full report. 

All data in this report is taken from GWI’s online research among internet users aged 16-64, or 16+ in 52 markets. 

This article looks at Solo female travellers which is a growing and  attractive market; 14% of women travel without the company of family, friends or a partner.

• Three out of four female solo travellers travel to destinations within their own countries
• Spanish, Italian and Japanese women are the ones who venture most to visit international destinations.   
• Safety along with the variety of experiences available in a destination are decisive factors in choosing the perfect destination. 

Click on the image to read more. 

Despite challenges like fluctuating exchange rates, climate concerns and varying levels of affordability, the desire to travel remains strong. People are becoming more strategic about how, when, and where they travel, with 2024 seeing significant shifts in travel patterns.

• Passengers travelling: An all-time high of about 15.9 million Americans travelled internationally in Q1 2024 while Japan welcomed over 3 million passenger arrivals in March 2024.
• Consumer spending: As of March 2024, nine out of the last 10 record-setting spending days in the global cruise and airline industry were in 2024 
• Leisure for longer: Tourists spend more time on vacation, by about one extra day relative to pre-COVID trends, particularly for lower-cost destinations
• Travelling for events: Memorable events are driving travel trends, whether it is for concerts or sporting events. 
• Top gainers: Japan, Ireland and Romania experienced the strongest growth in share of spending from tourists relative to last year

See more in the full report.

In the 2024 edition of the Holiday Barometer the findings are : 

• High interest in travel persists, even in the escalating geopolitical climate, indicating a remarkable resilience and a desire for escapism among travellers.
• European destinations remain the  most popular ones, especially among European travellers with Spain,
  France and Italy top choices. 
• The perfect vacation is considered to be: mixing rest, social & family interactions and discovery. 

• Inflation is still very much a constraint; but travellers continue to prioritise travel and they are adapting spending  priorities to accommodate this. 
• Travellers are eager to adopt responsible travel practices, however not ready yet to change destinations or modes of transports only for environment.

See more in the report. 

The number of people concerned about their health and wellbeing has soared since the pandemic began.   21% of global travellers are travelling for health-and wellness reasons (2022 Travel Trends) and this is likely to grow in 2023, with 29% of global travellers stating that they are interested in travelling for wellness reasons in the future.

Read more in this article from National Geographic.