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Scooped by
Denise
January 15, 2025 7:19 AM
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This research was conducted with 8,000 adults who plan to travel domestically or abroad in 2025 across 7 European countries and looks at their plans and the factors shaping their decisions. - Travel remains a high priority despite slow economic growth across Europe’s larger economies in 2025. Travellers continue to look for ways to make their budget go further.
- Sustainability is rising in importance to travel decisions.
- European travellers are looking to forge deeper connections when they travel.
- 40% of respondents say rest and relaxation is the most important thing about a holiday.
- Cost is still the single biggest factor influencing where people choose to go on holiday.
See more in the full report.
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Rescooped by
Denise
from Winning Business
March 20, 2025 12:36 PM
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In this research Amadeus Hospitality explores what travellers ( leisure and business) expect from a trip and how technology can transform that process. Some key findings include: - Travellers are willing to pay significant sums for hotel extras
- Leisure travellers crave the personal touch from hotels
- Social media and travel influencers are rising most quickly in importance when compared to five years ago.
- Business travellers are looking for more technology in travel interactions
- Lack of insurance is costing travellers real money.
See more insights in this report. Over 6,000 travellers in six markets – USA, China, Germany, UK, France and India were interviewed.
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Scooped by
Denise
February 13, 2025 10:02 AM
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Climate change, technological advancements, and evolving consumer values which are redefining how and why people travel. Trends include: - Travellers are now seeking an opportunity to connect with nature, explore remote places and slow down.
- Regenerative tourism assists destinations and businesses to adopt circular practices in terms of waste, food management, and plastic reduction.
- AI and technologies are driving this shift connecting travellers to sustainable choices and remote destinations
- Hospitality providers can also use AI-driven resource management to reduce waste, and monitor environmental impacts.
See more in this report.
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Scooped by
Denise
December 12, 2025 6:14 AM
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The top trends for 2025: - Europeans expect to take more international leisure trips and business trips with 53% planning to spend more.
- 73% prioritise climate-conscious travel, seeking greener habits and avoiding overtourism by choosing off-peak or lesser-known destinations
- Combined business/leisure trips are rising, with 25% of Europeans expecting to take one abroad in 2025.
- Travellers want genuine cultural experiences
- Gen Z and Millennials are driving demand for meaningful, simple, and low-impact travel.
- Culinary adventures are popular, with growing interest in "cooking tourism" and food-focused city guides as ways to experience culture.
See more in this report.
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Scooped by
Denise
January 15, 2025 6:38 AM
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This study is a collaboration between Deloitte and Google. The objective of this research is to deliver a 2040 vision to help travel operators and distributors anticipate and adapt to future trends. The key question is who will dominate global travel in the future? - China, India, and the United States are expected to dominate the global travel market over the next 15 years,
- The report analyses billions of search engine queries alongside trends from recent years, revealing that by 2040, there will be 2.4 billion international travellers worldwide, representing a 60% increase from today.
See more in this report.
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Scooped by
Denise
September 12, 2024 11:25 AM
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- This study looks at how the tourism and hospitality landscape is changing, with shifting source markets and destinations and a growing demand for experiential and luxury travel. It is important for stakeholders to focus on four major themes:
- The bulk of travel is close to home - domestic travel still
represents the bulk of travel spending, and intraregional tourism is on the rise. - Travellers are no longer content with a one-size-fits-all experience, failure to target customer segments and adapt offerings risk being left behind.
- Demand for luxury tourism and hospitality is expected to grow faster than any other travel segment.
- Destinations will need to prepare to mitigate overcrowding as tourism grows.
See more in this report.
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Scooped by
Denise
July 17, 2024 6:49 AM
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This study is a collaboration between Deloitte and Google, combining their experience and knowledge of the sector and relevant information on the past and future evolution of the main destinations and source markets.
Their objectives are to analyse traveller profiles and tourism clusters and to produce a 2040 vision to help travel operators and distributors anticipate and adapt to future trends.
See more in the report.
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Scooped by
Denise
June 21, 2024 6:19 AM
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Even before the pandemic or rising sustainability concerns, there have always been generational differences in approaches to travel, from booking processes to preferred payment methods. These differences have become more pronounced as technology has revolutionised the holiday industry, particularly the booking and planning process, and the ongoing cost of living crisis has disproportionately impacted the younger Gen Z and Millennial generations. In this article, Mintel looks at the travel trends popular with each generation, and what brands can do to engage with the different consumer groups.
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Scooped by
Denise
November 1, 2023 10:53 AM
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In this report - Domestic holidays dominated over the past year: 91% of the affluent from Europe and the Americas took a trip within their country.
- City breaks, beach holidays and extended family breaks were the most popular holiday types last year and are projected to remain so in the next 12 months.
- Boat cruises will see a notable upturn in interest, particularly among wealthy travellers from the Americas.
- 57% of the global affluent expect to spend more on holidays than pre-Covid peaking in the Americas at 73%. Only one in ten (10%) expect to cut back.
- Around half are planning to travel more to make up for lost time, and to take celebration trips and more extravagant holidays than before.
See more details by market in the full report. This research focuses solely on affluent and high net worth individuals’ views on luxury travel. Data was gathered across 14 countries.
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Scooped by
Denise
February 27, 11:31 AM
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The island of Ireland welcomed around 175,000 Nordic tourists who spent over €162/£141 million and stayed 1.1 million nights. The Nordics was the island's ninth-largest source of overseas tourists and the tenth-largest source of overseas revenue and nights. This report also provides data on: - where they came from
- where they visited
- how much the spent
- the activities they engaged in and more.
See more in the full report.
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Scooped by
Denise
June 25, 2024 5:43 AM
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A new product is emerging from the sleep tourism travel trend - 'sleep retreats'. Sleep-focused holidays are now a trend. Rather than embracing a jam-packed itinerary, weary holidaymakers are jetting off in search of a good night’s rest. Hotels globally are now offering sleep-specific retreats and specialist-backed programmes with the goal of improved and enhanced sleep. See some examples of this type of Hotel in this article.
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Scooped by
Fáilte Focus
July 12, 2018 7:33 AM
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Research conducted with overseas and domestic tourists
reveals what guests need most from a hotel, looking at the bedroom, the bathroom and the food offering.
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Scooped by
Denise
May 2, 2025 10:14 AM
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The latest sentiment report for Chinese travellers found that: - Chinese travellers’ intention to travel continues to increase; 75% of survey respondents are interested in travelling outbound this year with most trips will be within.
- Interest in travel to all other world regions has also grown since last year.
- Friends and family are important sources of inspiration for Chinese travellers (39%), and also social media (50%) with 94% sharing their own travel experiences online providing information to others.
- For Chinese travellers, “sustainability” is more about communities than carbon.
See more in the full report.
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Scooped by
Denise
February 27, 11:26 AM
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The island of Ireland welcomed around 238,000 Dutch tourists who spent over €177/£154 million and stayed 1.5 million nights. The Netherlands was the island's seventh-largest source of overseas tourists and the tenth-largest source of overseas revenue and nights. This report also provides data on: - where they came from
- where they visited
- how much the spent
- the activities they engaged in and more.
See more in the full report.
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Scooped by
Denise
February 27, 11:14 AM
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The island of Ireland welcomed around 77,000 Belgian tourists who spent almost €54/£47 million and stayed 490,000 nights. This report also provides data on: - where they came from
- where they visited
- how much the spent
- the activities they engaged in and more.
See more in the full report.
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Scooped by
Denise
July 30, 2025 10:40 AM
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This report explores millennial spending habits and includes their behaviours to travel. - For millennials, travel, personal growth, and new challenges take priority over material possessions.
- They travel for relaxation and also enrichment - 57% to learn new skills, and 41% actively seek out challenges in their lives.
- Millennials are 57% more likely than the average traveller to look for family-friendly options.
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Over a quarter of UK millennials use social platforms to plan out their trips, making them more likely to rely on social media for inspiration. -
Millennials are investing in memorable, shareable and meaningful experiences. See these and other behaviours in this article.
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Scooped by
Denise
September 12, 2024 10:29 AM
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Generation Z represent just over a quarter of the world population, about 2 billion Gen Zs worldwide , they will shape the travel of tomorrow. This report looks at: - What are Gen Z travellers’ concerns and motivations, and what will be important in helping destination and travel brands connect with them and identify how these attitudes and behaviours will mold the global travel sector
- Try to understand Gen Zs, explore what’s important to them and reveal what they want from travel, and identify the best way to connect and engage with this future generation of travellers.
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Scooped by
Denise
August 9, 2024 10:26 AM
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This article looks at Solo female travellers which is a growing and attractive market; 14% of women travel without the company of family, friends or a partner. - Three out of four female solo travellers travel to destinations within their own countries
- Spanish, Italian and Japanese women are the ones who venture most to visit international destinations.
- Safety along with the variety of experiences available in a destination are decisive factors in choosing the perfect destination.
Click on the image to read more.
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Scooped by
Denise
July 12, 2024 6:31 AM
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Despite challenges like fluctuating exchange rates, climate concerns and varying levels of affordability, the desire to travel remains strong. People are becoming more strategic about how, when, and where they travel, with 2024 seeing significant shifts in travel patterns. - Passengers travelling: An all-time high of about 15.9 million Americans travelled internationally in Q1 2024 while Japan welcomed over 3 million passenger arrivals in March 2024.
- Consumer spending: As of March 2024, nine out of the last 10 record-setting spending days in the global cruise and airline industry were in 2024
- Leisure for longer: Tourists spend more time on vacation, by about one extra day relative to pre-COVID trends, particularly for lower-cost destinations
- Travelling for events: Memorable events are driving travel trends, whether it is for concerts or sporting events.
- Top gainers: Japan, Ireland and Romania experienced the strongest growth in share of spending from tourists relative to last year
See more in the full report.
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Scooped by
Denise
April 4, 2024 11:02 AM
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Reasons why students and youth chose to travel is generally for one of three categories: education, vocation or leisure. This report examines the behaviours and motivations of the younger traveller. - Gen Z travellers are for the most part increasingly culturally aware, open to more meaningful experiences.
- 83% would consider taking a vacation that involved no alcohol at all.
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94% more likely to book a flight if there was a discount & 93% would remain loyal to airlines that offer discounts now. -
93% would return to a destination they had a positive experience in while younger. -
79% would experience travel to make them more employable as a result. -
50% prioritise booking travel through companies with strong green credentials & 92% would prefer to speak to a person to resolve travel issues. See more in the report.
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Scooped by
Denise
February 27, 11:08 AM
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The island of Ireland welcomed around 156,000 tourists from Australia and New Zealand who spent €217/£189 million and stayed 2.4 million nights. Australia and New Zealand combined
was the island's the sixth-largest source of overseas nights, eight-largest source of overseas revenue and tenth-largest source of overseas trips. This report also provides data on: - where they came from
- where they visited
- how much the spent
- the activities they engaged in and more.
See more in the full report.
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Scooped by
Denise
August 3, 2023 11:00 AM
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The number of people concerned about their health and wellbeing has soared since the pandemic began. 21% of global travellers are travelling for health-and wellness reasons (2022 Travel Trends) and this is likely to grow in 2023, with 29% of global travellers stating that they are interested in travelling for wellness reasons in the future. Read more in this article from National Geographic.
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Scooped by
Denise
February 27, 11:40 AM
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The Island of Ireland welcomed 95,000 Swiss tourists who spent €106/£93 million and stayed 740,000 nights. This report also provides data on: - where they came from
- where they visited
- how much the spent
- the activities they engaged in and more.
See more in the full report.
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