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Scooped by
Denise
September 26, 7:28 AM
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The Visitor Attractions Survey Report 2023, provides a topline analysis of Visitor Attractions Performance in 2023 along with attendances at participating attractions. Some insights: - For businesses that provided visitor figures from 2019, 2023 levels were 95% of 2019 totals, higher than in 2022 (85%)
- Every attraction category improved on their 2022 levels, with the exceptions of natural attractions and heritage parks, leisure and theme parks.
- Museums/galleries experienced more visitors for the first time since the pandemic (110% of 2019 levels).
- Visitor numbers recovered quickly for gardens, with figures having remained broadly consistent - and higher than pre-pandemic levels (118% of 2019 levels in 2023).
See more results in the full report and attendance by County.
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Scooped by
Denise
May 15, 10:33 AM
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The UK Caravan and Camping Alliance (UKCCA) latest economic benefit report demonstrates the sector’s significant value to the economy. . Despite the challenges businesses have faced in the past few years, this report found that: - holiday parks and campsites generated £12.2bn in visitor expenditure, equating to £7.2bn Gross Value Added (GVA)
to the UK economy. - Employment levels are high with the sector supporting
226,745 full-time jobs across the UK. - The sector’s expenditure accounts for 5% of the tourism
sector’s overall GDP of £214bn. The report also highlights the value the consumers themselves receive from this type of holiday. See more in the full report.
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Rescooped by
Denise
from Tourism Performance
May 14, 10:38 AM
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Results from the Accommodation Occupancy Survey for 2023 found: - Occupancy rates in every sector were above 2022 levels.
- Guesthouse room occupancy (77%) exceeded 2022 (68%)
- B&B room occupancy (64%) in 2023 was well above 2022 (54%) – but many B&Bs have not reopened.
- Self-catering unit occupancy was 62% in 2023 (compared to 58% in 2022) – this sector recovered faster than others after Covid and so there was less ‘headroom’ to improve significantly on an already good 2022.
- Caravan and campsite pitch occupancy Apr – Sep was 60%, which compares to 56% in 2022 – the poor summer weather did have an impact.
- Hostel bed occupancy (65%) in 2023 was also up on 2022 (59%)
- International tourists underpin the growth in 2023.
See more in the full report.
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Scooped by
Denise
February 8, 10:25 AM
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Findings in this report: - The Irish hotel sector achieved EBITDAR profits in excess of pre-pandemic levels for two consecutive years.
- The Crowe Ireland Annual Hotel Industry Survey 2023 illustrated that the Irish market was one of fastest to bounce back in Europe in 2022 and that 2023 has built on that momentum.
- Rooms revenue is well ahead with the real driver being average room rate (ARR) which is up €36 for Dublin between 2019 and 2023 and €39 for Regional Ireland over the same four-year period.
- Rooms performance has compensated for significant increases in costs across all business activities.
- 2024 will present huge opportunities, however, there will be challenges around holding margins, planning restrictions hampering new builds and elevated financing costs.
See more in the report.
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Scooped by
Denise
March 27, 11:38 AM
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The Crowe annual Hotel Industry Survey for 2023 is in contrast to previous surveys, as it captures the financial recovery from the COVID-19 pandemic during the year 2022 compared to 2019. The results illustrate the changed marketplace that exists post pandemic, the impact of high cost inflation and the fallout from the war in Ukraine. The survey also collates hotelier sentiment on key matters which impacted their businesses during the year and their outlook on the recovery on revenues, costs and profit levels.
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Scooped by
Denise
August 9, 2023 9:24 AM
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Experts at McKinsey’s Travel, Logistics & Infrastructure team envision what the hotel experience might be like in the 2030 -in this short video. Click on the image to view. Or read the transcript here
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Scooped by
Denise
March 30, 2023 11:01 AM
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Smart hotels provide guests with an innovative technology-first approach. It addresses the way travellers live today and their high digital expectations. There are five examples of how hotels are incorporating cutting edge technology to cater for the habits of their guests. See more in this article.
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Scooped by
Fáilte Focus
June 12, 2019 4:45 AM
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What makes a Great Visitor Attraction? - This research ranks the key elements that influence visitor satisfaction levels and gives a greater understanding as to what makes a great visitor attraction.
- Nearly 6,000 visitors (predominantly international) were interviewed across 34 different visitor attractions (2016 & 2018) to test a range of experience features from amenities and staff, interior layouts, exhibits, information tools to the storytelling and the tour.
See this updated piece of research combining 2016 and 2018 research findings.
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Scooped by
Denise
February 7, 2020 9:47 AM
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- In the UK, London's first sleep-centric hotel, Zedwell, is set to open in Piccadilly Circus in February 2020.
- It will have over 750 rooms, with innovative soundproofing and “calm-inducing colours and scents”.
- Everything has been designed to reduce anxiety and daily distractions, creating the perfect environment for sleep, relaxation and wellbeing. Read more about this concept above.
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Scooped by
Fáilte Focus
April 30, 2019 6:16 AM
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This research looks at gaining insight into the visitor experience at Ireland’s Visitor Attractions and identifies and ranks what drives satisfaction.
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Scooped by
Fáilte Focus
April 29, 2019 10:02 AM
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This manual focuses on what you can do to make a measurable improvement to how visitors experience your heritage site. It contains advice on good practice illustrated by examples from successful attractions both at home and abroad. Highlights include: - Making the most of your site by finding the locations and experiences that can create enduring memories
- Criteria for choosing interpretation media.
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Scooped by
Fáilte Focus
April 29, 2019 10:09 AM
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This toolkit was developed to assist existing visitor attractions in Dublin to unlock the great stories they have to offer. The topics, exercises, and questions are relevant however for all attractions. Highlights include: - Walkthrough exercises for the start, heart and end of the visitor journey
- Measuring the impact of your investment by learning from your visitors
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Scooped by
Fáilte Focus
April 29, 2019 10:24 AM
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Designed as a resource for people who own, manage and work at Ireland’s heritage sites, this toolkit aims to help you grow your visitor numbers by enhancing the on-site experience and promoting your site effectively. Highlights include: - nine exercises which bring everything together into 2 action plans - a marketing action plan and one for your on-site experience.
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Scooped by
Denise
June 21, 4:27 AM
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Debt Warehousing was introduced during the COVID-19 pandemic to assist businesses experiencing cash-flow difficulties with €3.2bn warehoused at the peak of the Scheme in 2022. As of June 2024, 93% of this debt was either paid in full or secured under phased payment arrangements (PPAs), in a PPA negotiation or awaiting approval of a refund/credit offset. In terms of the Accommodation & Food Sector businesses: - 90% of debt owed in January 2024 has now paid in full or is in a agreed payment plan with Revenue.
- 1,820 businesses with an outstanding balance of €180m are in a phased payment arrangements (PPA).
- 762 businesses with a outstanding debt of just under €13.5m did not engage with Revenue by the May 2024 closing date and this debt has now been escalated to collection and enforcement procedures.
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Scooped by
Denise
May 15, 10:15 AM
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Scotland has experienced large growth in the number of visitors using a motorhome, campervan, caravan or tent. To better understand the drivers behind these kinds of visitor, VisitScotland undertook new research in this market, during the summer of 2023. This report summarises the findings and provides insights on the characteristics of this group of visitors, their level of knowledge and awareness, their behaviour during their trips and activities undertaken and their views on the type of visitor infrastructure available in Scotland to support these kinds of trips.
See more in the full report.
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Scooped by
Denise
May 18, 2022 8:13 AM
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This dashboard created by Fáilte Ireland gives an overview of visitor numbers for attractions that have participated in the Fáilte Ireland’s Annual Visitor Attractions Survey. It is a valuable tool for benchmarking and tracking performance over time. The dashboard allows you to filter by: - Year – data available from 2015 to 2023
- County
- Admission type: free or fee-paying entry
- Attraction Category (e.g. Visitor Garden, Natural Attraction, Museum/Gallery, etc.)
Click on the image to learn more.
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Scooped by
Denise
March 27, 10:52 AM
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This report reviews the key changes in employment costs arising from government policies and the impact they will have on tourism and hospitality businesses in 2024. These include: - Changes to the minimum wage
- Increased public holidays
- Introduction of statutory sick pay
- The rollout of auto-enrolment
- Increase in pay-related social insurance (PRSI)
- Extended parental leave and the proposed remote working legislation.
For more detail see the full report.
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Scooped by
Denise
June 21, 9:04 AM
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This study provides insights on the evolution of distribution channels used to reserve hotel rooms, focusing on online travel agencies (OTAs). Key trends were: - The market shares of OTAs have steadily increased in the European hotel sector from 19.7% in 2013 to 29.2% in 2019. Meanwhile, the share of direct bookings has decreased by over 10-percentage points from 57.6% in 2013 to 47% in 2019.
- Results for 2021 show that hotels' reliance on OTAs remained almost at the same level as 2019 during the pandemic episode, while direct bookings increased
significantly. - The share of OTAs in 2021 was 28.8% while direct bookings increased to 55.2% (an 8-percentage point increase over 2019).
- Booking Holding has the biggest share at 71% in the OTA market.
- Most hoteliers (55%) feel pressured by OTAs to accept terms and conditions that they would not offer.
- In 2021, Hotel Ads by Google is the meta-search market leader (73%) followed by Tripadvisor (57%) and Trivago
(44%). Sample: 3,900 Hoteliers Read more in the report.
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Scooped by
Denise
March 30, 2023 11:50 AM
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Following the Covid-19 pandemic Trip Advisor wanted to know if online reviews still influence traveller decision making. In 2021, they conducted an analysis, surveying 9,000 consumers across five countries — U.S., U.K., Italy, Singapore, and Australia to find out. A key finding is that: - 3 out of 4 said that online reviews are still extremely or very important when making travel decisions.
See more results in the full report.
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Scooped by
Denise
February 7, 2020 9:34 AM
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- The principle of knowing guests is and has always been, at the core of understanding and delivering an exceptional hotel guest experience.
- However, today's consumers want—and expect—much more from their Hotel stay.
- Hoteliers need to tune into consumer needs to drive loyalty and increase repeat business.
Deloitte's (US) hotel guest experience (GX) report taps into how data-driven strategies can meet new consumer needs. Read more in this article.
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Rescooped by
Denise
from What Tourists Want
August 27, 2019 6:36 AM
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What are the similarities and differences between Europe’s camping nations? What is most important when choosing a campsite? Is is location, facilities or activities available? EHG surveyed over 3,800 campers from nine countries in the spring of 2018 in an online survey, Both caravanners and campers who travel with a motorhome were questionned. Click the image to see the results of the survey and the link below for more detail. Caravanning Cultures Research
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Scooped by
Denise
March 30, 2023 10:41 AM
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A new concept from from Premier Inn. The idea is keeping it simple. Do the essentials brilliantly, then take away everything else. You get a small room, a simple stay and at a very good price.
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Scooped by
Fáilte Focus
September 25, 2018 5:26 AM
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A guide to understanding and developing memorable tourism experiences. For today;s international tourist, holidays are less about 'doing' something and more about feeling that they are truly immersed in a place or an activity. This guide will help you to understand the components that combine to deliver a memorable tourism experience: 1. Product 2. Service 3. Story 4. Narration Read more about how to deliver an immersive tourism experience........
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Scooped by
Fáilte Focus
April 29, 2019 10:20 AM
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This toolkit was developed to help visitor attractions in Ireland's Ancient East to find their best stories and tell them in the very best way in the best places, by using their people, their site and a range of communication media creatively, Relevant for all attractions, highlights include: - Creating storytelling interpretation for multi-lingual audiences
- A simplified planning process to help you develop a preliminary Interpretation Strategy for your tourism project.
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Scooped by
Fáilte Focus
April 29, 2019 10:27 AM
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This toolkit provides a step-by-step approach to those who own, manage or work within a cultural organisation to deliver an engaging experience to grow your visitor numbers and revenue. Highlights include: - Tips for developing your tourism message
- Case studies from other cultural organisations
- Working with other cultural and tourism partners
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