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Denise
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This report reviews the key changes in employment costs arising from government policies and the impact they will have on tourism and hospitality businesses in 2024. These include: - Changes to the minimum wage
- Increased public holidays
- Introduction of statutory sick pay
- The rollout of auto-enrolment
- Increase in pay-related social insurance (PRSI)
- Extended parental leave and the proposed remote working legislation.
For more detail see the full report.
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An analysis of the Government’s Covid-related Debt Warehousing programme from the perspective of the tourism sector. ➢ The Accommodation & Food Services sector's outstanding warehouse debt balance stood at over €265m as of January 2024. ➢ More than 900 businesses in the sector owed at least €50k. The majority (60%) of these owe €100k or more, while over 100 firms owed at least €500k. ➢ The announcement of new terms in February, (removal of interest rates and additional flexibility on repayments), were welcomed. ➢ However, concerns remain about additional strain this debt is having on the business. See more detail in this report.
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This US report looks at current consumer habits and explores want consumers want when dining out. - 83% of consumers feel that COVID-19 has changed the way we live our lives and brands have to pivot and adapt to this.
- Everything has changed: daily routines, work interactions, consumer expectations, and purchase behaviours.
- Brands need to try to stay relevant in this new consumer era.
- Amongst them the Restaurants sector has had to adapt as the dining experience has changed.
See the full report for the latest restaurant trends.
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The Crowe annual Hotel Industry Survey for 2023 is in contrast to previous surveys, as it captures the financial recovery from the COVID-19 pandemic during the year 2022 compared to 2019. The results illustrate the changed marketplace that exists post pandemic, the impact of high cost inflation and the fallout from the war in Ukraine. The survey also collates hotelier sentiment on key matters which impacted their businesses during the year and their outlook on the recovery on revenues, costs and profit levels.
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Experts at McKinsey’s Travel, Logistics & Infrastructure team envision what the hotel experience might be like in the 2030 -in this short video. Click on the image to view. Or read the transcript here
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Following the Covid-19 pandemic Trip Advisor wanted to know if online reviews still influence traveller decision making. In 2021, they conducted an analysis, surveying 9,000 consumers across five countries — U.S., U.K., Italy, Singapore, and Australia to find out. A key finding is that: - 3 out of 4 said that online reviews are still extremely or very important when making travel decisions.
See more results in the full report.
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This dashboard created by Fáilte Ireland gives an overview of visitor numbers for attractions that have participated in the Fáilte Ireland’s Annual Visitor Attractions Survey. It is a valuable tool for benchmarking and tracking performance over time. The dashboard allows you to filter by: - Year – data available from 2015
- County
- Admission type: free or fee-paying entry
- Attraction Category (e.g. Visitor Garden, Natural Attraction, Museum/Gallery, etc.)
Click on the image to learn more.
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This study provides insights on the evolution of distribution channels used to reserve hotel rooms, focusing on online travel agencies (OTAs). Key trends were: - The share of direct bookings has increased for the first time since the study began in 2014.
- Despite more direct bookings, hotels’ reliance on OTAs is almost at the same level as in 2019.
- Booking Holding has the biggest share at 71% in the OTA market.
- Most hoteliers (55%) feel pressured by OTAs to accept terms and conditions that they would not offer.
- In 2021, Hotel Ads by Google is the meta-search market leader (73%) followed by Tripadvisor (57%) and Trivago
(44%). Sample: 3,900 Hoteliers Read more in the report.
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Fáilte Focus
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What makes a Great Visitor Attraction? - This research ranks the key elements that influence visitor satisfaction levels and gives a greater understanding as to what makes a great visitor attraction.
- Nearly 6,000 visitors (predominantly international) were interviewed across 34 different visitor attractions (2016 & 2018) to test a range of experience features from amenities and staff, interior layouts, exhibits, information tools to the storytelling and the tour.
See this updated piece of research combining 2016 and 2018 research findings.
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from What Tourists Want
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What are the similarities and differences between Europe’s camping nations? What is most important when choosing a campsite? Is is location, facilities or activities available? EHG surveyed over 3,800 campers from nine countries in the spring of 2018 in an online survey, Both caravanners and campers who travel with a motorhome were questionned. Click the image to see the results of the survey and the link below for more detail. Caravanning Cultures Research
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A new concept from from Premier Inn. The idea is keeping it simple. Do the essentials brilliantly, then take away everything else. You get a small room, a simple stay and at a very good price.
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Fáilte Focus
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A guide to understanding and developing memorable tourism experiences. For today;s international tourist, holidays are less about 'doing' something and more about feeling that they are truly immersed in a place or an activity. This guide will help you to understand the components that combine to deliver a memorable tourism experience: 1. Product 2. Service 3. Story 4. Narration Read more about how to deliver an immersive tourism experience........
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Fáilte Focus
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This manual focuses on what you can do to make a measurable improvement to how visitors experience your heritage site. It contains advice on good practice illustrated by examples from successful attractions both at home and abroad. Highlights include: - Making the most of your site by finding the locations and experiences that can create enduring memories
- Criteria for choosing interpretation media.
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Findings in this report: - The Irish hotel sector achieved EBITDAR profits in excess of pre-pandemic levels for two consecutive years.
- The Crowe Ireland Annual Hotel Industry Survey 2023 illustrated that the Irish market was one of fastest to bounce back in Europe in 2022 and that 2023 has built on that momentum.
- Rooms revenue is well ahead with the real driver being average room rate (ARR) which is up €36 for Dublin between 2019 and 2023 and €39 for Regional Ireland over the same four-year period.
- Rooms performance has compensated for significant increases in costs across all business activities.
- 2024 will present huge opportunities, however, there will be challenges around holding margins, planning restrictions hampering new builds and elevated financing costs.
See more in the report.
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An update on the current level of bedstock contracted by the Government and the impact for tourism accommodation and revenue.
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from Tourism Performance
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The Occupancy survey for Q3 2023 found that occupancy levels remain higher or similar to 2022 in every sector. - Guesthouse room occupancy in Q3 2023 (83%) was similar to Q3 2022 (82%)
- B&B room occupancy (74%) in Q3 2023 was higher than in Q3 2022 (66%) – but many B&Bs have remained closed, so net occupancy comparisons should be viewed with caution
- Self-catering unit occupancy in Q3 was 77% – similar to Q3 last year (78%);
- Hostel bed occupancy (75%) in Q3 was also similar to Q3 last year (72%)
- Caravan & camping pitch occupancy in Q3 was 69% – slightly higher than Q3 2022 (65%); further growth could have been impacted by the poor summer weather.
- International visitors occupied the majority of the bed spaces in Q3 in every sector except for caravan & camping.
See more in the full report.
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This report provides an analysis of visitor attractions performance in 2022. The survey was conducted in two phases with attractions usually open year-round contacted in February, and more seasonal attractions contacted in May.
See the results & attendance by County.
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Crowe’s Hotel, Tourism and Leisure market update examines how the market is performing & some of the challenges facing the industry. - In 2023, the Irish tourism industry continued to experience recovery, marked by a positive increase in visitor numbers and economic impact.
- Challenges facing tourism included ongoing geopolitical tensions, cost of living and interest rate pressures.
- Profitability and rising costs resulted in many operators struggling.
- A reduced supply of of available and affordable tourist accommodation.
See more in the update report.
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The Visitor Attractions Survey Report: - covers the period 2019 to 2021 and provides detailed results for 2021.
- As the report covers the peak years of the Covid 19 pandemic attendances at many attractions differ significantly from previous years.
For more details click on the image above.
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Smart hotels provide guests with an innovative technology-first approach. It addresses the way travellers live today and their high digital expectations. There are five examples of how hotels are incorporating cutting edge technology to cater for the habits of their guests. See more in this article.
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Denise
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- The principle of knowing guests is and has always been, at the core of understanding and delivering an exceptional hotel guest experience.
- However, today's consumers want—and expect—much more from their Hotel stay.
- Hoteliers need to tune into consumer needs to drive loyalty and increase repeat business.
Deloitte's (US) hotel guest experience (GX) report taps into how data-driven strategies can meet new consumer needs. Read more in this article.
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Walking tourism can be developed anywhere as a sustainable tourism offering with relatively small investment the UNWTO reports. Walking tourism is now one of the most popular ways to experience a destination and has many benefits including; - allowing tourists to engage with local people, nature and culture.
- fulfilling the modern travellers’ preference for physical and healthy activities during travel.
- social and economic benefits to residents and communities if properly developed and managed.
Read more in this executive summary.
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- In the UK, London's first sleep-centric hotel, Zedwell, is set to open in Piccadilly Circus in February 2020.
- It will have over 750 rooms, with innovative soundproofing and “calm-inducing colours and scents”.
- Everything has been designed to reduce anxiety and daily distractions, creating the perfect environment for sleep, relaxation and wellbeing. Read more about this concept above.
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Fáilte Focus
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This research looks at gaining insight into the visitor experience at Ireland’s Visitor Attractions and identifies and ranks what drives satisfaction.
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Fáilte Focus
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Ireland has made significant strides in recent years in strengthening the breadth and quality of its food and drink offering. For its part, Fáilte Ireland, through its Food Strategy 2014-2016 has sought to shift the perception that Ireland is a producer of great ingredients to that of a nation with an authentic cuisine.
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