What Tourists Want
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Learn more about what tourists want from a holiday and how they travel, by market

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Fáilte Ireland: Covid-19 Business Supports Hub 

Fáilte Ireland: Covid-19 Business Supports Hub  | What Tourists Want | Scoop.it

In response to the COVID-19 crisis and the impact it is having on the tourism sector, we are targeting our business supports to respond to the most urgent challenges and threats tourism businesses are now facing.    

 
All of these supports can be accessed through our customised support hub which will be continuously updated as the COVID-19 pandemic evolves. 

 

Click on image above to see the range of supports available.

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ETC Research: Monitoring Sentiment for Domestic & Intra-European Travel Sentiment Wave 11

ETC Research: Monitoring Sentiment for Domestic & Intra-European Travel Sentiment Wave 11 | What Tourists Want | Scoop.it

The latest research from the European Tourism Commission (ETC) shows that:

  • Despite the pandemic and the conflict in Ukraine, European travel sentiment reaches a peak  -77% of respondents have travel plans between April and September 2022
  • Over half (56%) of Europeans planning a trip intend to visit another European country
  • 38% of travel-ready Europeans plan to take an overnight trip between June-July, and another 32% are targeting the August-September period

Click on the image to see press release and link to full report.  

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Fáilte Ireland Research: Travel Trends Britain (2007-2019)

Fáilte Ireland Research: Travel Trends Britain (2007-2019) | What Tourists Want | Scoop.it

This profile reflects a pre-Covid market place and reviews trend data for the British market from 2007 to 2019. Beginning in 2007 it tracks the recovery from the last recession up to 2019.

It also includes: 

 

  • The trend in British tourist numbers and revenue data 
  •  A closer look at British holidaymakers, as an important subset of tourists, and their characteristics and behaviour in pre-Covid times.

Click the image to see more.  

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Fáilte Ireland Research: Travel Trends France (2007-2019)

Fáilte Ireland Research: Travel Trends France (2007-2019) | What Tourists Want | Scoop.it

This profile reflects a pre-Covid market place and reviews trend data for the French market from 2007 to 2019. Beginning in 2007 it tracks the recovery from the last recession up to 2019.

It also includes: 

 

  • The trend in French tourist numbers and revenue data 
  •  A closer look at French holidaymakers, as an important subset of tourists, and their characteristics and behaviour in pre-Covid times.

Click the image to see more.  

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Fáilte Ireland Research: Travel Trends Germany (2007-2019)

Fáilte Ireland Research: Travel Trends Germany (2007-2019) | What Tourists Want | Scoop.it

This profile reflects a pre-Covid market place and reviews trend data for the German market from 2007 to 2019. Beginning in 2007 it tracks the recovery from the last recession up to 2019.

It also includes: 

 

  • The trend in German tourist numbers and revenue data 
  •  A closer look at German holidaymakers, as an important subset of tourists, and their characteristics and behaviour in pre-Covid times.

Click the image to see more.  

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ETC Research: Monitoring Sentiment for Domestic & Intra- European Travel - Wave-9

ETC Research: Monitoring Sentiment for Domestic & Intra- European Travel - Wave-9 | What Tourists Want | Scoop.it

The latest ETC Monitoring Sentiment study has found that Europeans are more confident and relaxed towards travel:
• 2 in 3 Europeans plan to travel in the next six months, building on the confidence restored over the summer
• Intra-European trips overtake domestic travelling: 55% of short-term travellers prefer to visit another European country
• Air travel is on the rise, with over 50% of respondents stating they feel comfortable taking a plane again

Wave  9 (survey 10-18 September)

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Fáilte Ireland Research: Overseas Holiday Makers 2019

Fáilte Ireland Research: Overseas Holiday Makers 2019 | What Tourists Want | Scoop.it

Who are our Overseas Holidaymakers?
More than half of overseas tourists who come to Ireland are on holiday.  This research reveals: 

  • Where they come from
  • How much they spend
  • How they choose and plan their holiday
  • What they see and do 
  • Where they stay 

See this infographic for these and more facts about holidaymakers to Ireland.

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Fáilte Ireland/NISRA Research: Island of Ireland Travel Profile (2019 data)

Fáilte Ireland/NISRA Research: Island of Ireland Travel Profile (2019 data) | What Tourists Want | Scoop.it

COVID-19 has had a catastrophic impact on the tourism industry.

 

The Republic of Ireland (ROI) and Northern Ireland (NI) markets will be critical for the recovery of the sector.

 

This profile outlines the key travel characteristics of Island of
Ireland (IOI) residents in 2019, which will help you maximise the potential of these markets as restrictions ease. 

 

Click on the image above to see the full report.  

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STR Insights: Sustainable Travel and the Impact of Climate Change on Tourist Perceptions

STR Insights: Sustainable Travel and the Impact of Climate Change on Tourist Perceptions | What Tourists Want | Scoop.it

What do travellers think about Sustainable Travel?

 

  • STR’s surveyed more than 1,000 active travellers globally in January 2020 and evaluated their thoughts and behaviours towards sustainability in the tourism industry.

 

See the results here.

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Deloitte: The Next-Gen Hotel Guest Experience 

Deloitte: The Next-Gen Hotel Guest Experience  | What Tourists Want | Scoop.it
  • The principle of knowing guests is and has always been, at the core of understanding and delivering an exceptional hotel guest experience.

 

  • However, today's consumers want—and expect—much more from their Hotel stay. Hoteliers need to tune into consumer needs to drive loyalty and increase repeat business.

 

Deloitte's (US) hotel guest experience (GX) report taps into how data-driven strategies can meet new consumer needs. Read more in this article.

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Expedia: Global Traveller Expectations

Expedia: Global Traveller Expectations | What Tourists Want | Scoop.it

Travellers the world over have growing expectations at every stage of the customer journey.  This study by Expedia of 25,000 global travellers looks at what travellers are looking for at the Booking, Payment and Customer Service stages. 

 

View the report for key takeaways and reccommendations on how to deliver on what travellers really want.  

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GuestRevu: Embracing Solo Travellers

GuestRevu: Embracing Solo Travellers | What Tourists Want | Scoop.it

With some accommodation providers reporting increases in Solo Traveller bookings, it’s clear that solo travel is a trend not to be ignored.

This review looks at: 

  • why travellers are venturing out alone
  • what they look for from accommodation &
  • what hotels can do to get their solo offerings right.
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Travelport Research: Global Digital Travel Research 2019 

Travelport Research: Global Digital Travel Research 2019  | What Tourists Want | Scoop.it

Technology is transforming so much of our daily lives, and travel is no exception, In this Global Digital Travel Research findings show that:   

 

  • Technology is simplifying the search for value, but trust is an issue
  • Travellers want more control and transparency when it comes to personalization

  • Demand is continuing to rise for technologies that make travel easier to manage

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Tourism outlook: A new spring in its step?

Tourism outlook: A new spring in its step? | What Tourists Want | Scoop.it

STR's latest survey of consumer views and behaviours guageing   sentiment and outlook on travel.

 

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ETC Research: Long Haul Travel Barometer 1/2022

ETC Research: Long Haul Travel Barometer 1/2022 | What Tourists Want | Scoop.it

In the latest ETC Long-Haul Barometer: 

 

  • Sentiment in the US for visiting Europe improves faintly  in January-April 2022. 
  • Brazilian travellers rank travel costs as a deterrent to travel
  • Russians are concerned about quality and cost of available tourism experiences
  • Chinese travel sentiment is at record low for the January-April period
  • Japan remains a risk-averse market

 See more in the report above. 

The Long-Haul Travel Barometer provides forward-looking information about short-term travel trends among potential travellers from Brazil, China, Japan, Russia and the US in terms of travellers’ preferences, motivations and barriers related to travelling to and within Europe.

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Fáilte Ireland Research: Travel Trends US (2007-2019)

Fáilte Ireland Research: Travel Trends US (2007-2019) | What Tourists Want | Scoop.it

This profile reflects a pre-Covid market place and reviews trend data for the US market from 2007 to 2019. Beginning in 2007 it tracks the recovery from the last recession up to 2019.

It also includes: 

 

  • The trend in US tourist numbers and revenue data 
  •  A closer look at US holidaymakers, as an important subset of tourists, and their characteristics and behaviour in pre-Covid times.

Click the image to see more.  

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Fáilte Ireland: Consumer Update September 2021

Fáilte Ireland: Consumer Update September 2021 | What Tourists Want | Scoop.it

The Consumer Update surveys the Irish consumer on domestic travel, were they have travelled to, their future travel intentions and satisfaction levels.  In the September 2021 edition: 

  • More than one-in-four consumers (27%) took a break in ROI this summer, with 79% reporting to be
    satisfied with their trip.
    • A growing confidence in returning to overseas travel is clearly demonstrated by a steady rise in intent to take
    breaks abroad. 
    • Conversely, intent for ROI breaks for the next 6 and 12 months continues to ease, moving into the shoulder
    season. 
    • However, there is consistent demand for ROI city breaks. 

See more in the full report. 

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ETC: Long-Haul Travel Barometer 3/2021

ETC: Long-Haul Travel Barometer 3/2021 | What Tourists Want | Scoop.it

The latest results of the ETC Long-Haul Travel Barometer which captures intention to travel to Europe show:  

  • COVID-19 still acts as a deterrent for many long-haul travellers; however, the travel outlook has improved since autumn 2020.
  • Effectiveness in managing COVID-19 will drive travellers' destination choice in the coming months with places with a low number of cases prioritised.
  • As vaccination rates continue to grow, ETC calls for more harmonised travel rules and greater clarity for long-haul travellers

 

The Long-Haul Travel Barometer provides forward-looking information about short-term travel trends among potential travellers from Brazil, China, Japan, Russia and the US in terms of travellers’ preferences, motivations and barriers related to travelling to and within Europe.

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Tourism Ireland Research: Netherlands Market Profile 2019

Tourism Ireland Research: Netherlands Market Profile 2019 | What Tourists Want | Scoop.it

The Netherlands is the joint seventh-largest market for overseas tourism to the island of Ireland.  

 

In 2019, the island of Ireland welcomed 254,000 Dutch tourists
an increase of +3% over 2018.

 

Learn about consumer insights from this market and Tourism Ireland's marketing activities in this pre-covid report by clicking on the image.  

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GlobalWebIndex: Spotlight on Generation X 

GlobalWebIndex: Spotlight on Generation X  | What Tourists Want | Scoop.it
  • Generation X (37-55 years old) consist of individuals born between 1964 -1982.

 

  • This group are often disregarded in favour of marketing Millennial and Gen Z audiences,

 

  • This report looks more closely at Gen X, their online and offline habits, device preferences and social media consumption to help businesses get a better idea of who they are when targeting them. 

 

  • Read the short summary above or see more in the full report
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Tourism Ireland Research: Italy Market Profile 2019

Tourism Ireland Research: Italy Market Profile 2019 | What Tourists Want | Scoop.it

Italy is the sixth-largest market for overseas tourism to the island of Ireland.

 

The island of Ireland welcomed 370,000 tourists from Italy in
2019 - 3% of all overseas tourists. 

 

Learn more about Italian consumer insights and Tourism Irelands marketing activities in this pre-covid report by clicking on the image. 

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ETC: City Life Enthusiasts

ETC: City Life Enthusiasts | What Tourists Want | Scoop.it

City life enthusiasts are travellers inspired by urban experiences.

Activities  undertaken by this group are less immersive and happen over shorter time span.

 

In this research by the ETC, learn more about:  

  • Who they are
  • Their motivations to travel 
  • Factors influencing their choice of destination and more. 

 

Click on the image to see further details. 

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UNWTO/China Tourism Academy: Guidelines for Success in the Chinese Outbound Tourism Market

UNWTO/China Tourism Academy: Guidelines for Success in the Chinese Outbound Tourism Market | What Tourists Want | Scoop.it
This joint report from the China Tourism Academy and UNWTO  covers the following topics: 
 
  • The Chinese Outbound Market - an overview
  • Understanding Chinese Tourists
  • The Chinese Tourists Journey 
  • A Toolkit to Welcome Chinese Visitors 
  • Examples of Chinese ready destinations 
 
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ABTA: One in Three People Prioritise Wellness on Holiday 

ABTA: One in Three People Prioritise Wellness on Holiday  | What Tourists Want | Scoop.it
  • Research from ABTA reveals that people are increasingly incorporating wellness into their holiday, with one in three (34%) people planning to take part in activities focussed on improving their wellbeing. 
  • Holidaymakers who plan to do wellness activities will spend over four hours a day doing them
  • They plan to spend the most time away from tech 
  • More than two million people plan to take a wellness trip in the next 12 months 

Finding based on survey of UK adults. 

 

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Tourism Ireland Research: Spain Market Profile 2019

Tourism Ireland Research: Spain Market Profile 2019 | What Tourists Want | Scoop.it

Spain is the fifth-largest market for overseas tourism to the island of Ireland.  431,000 tourists from Spain were welcomed to the Island of Ireland in 2019, an increase of +2% over 2018. 

 

Learn more about Spanish consumer insights and Tourism Irelands marketing activities in this pre-covid report by clicking on the image. 

 

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