Learn more about what tourists want from a holiday and how they travel, by market

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Fáilte Ireland: COVID-19 Business Supports Hub 

Fáilte Ireland: COVID-19 Business Supports Hub  | What Tourists Want | Scoop.it

In response to the COVID-19 crisis and the impact it is having on the tourism sector, we are targeting our business supports to respond to the most urgent challenges and threats tourism businesses are now facing.   

 
All of these supports can be accessed through our customised support hub which will be continuously updated as the COVID-19 pandemic evolves. 

 

Click on image above to see the range of supports available.

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GlobalWebIndex: Spotlight on Generation X 

GlobalWebIndex: Spotlight on Generation X  | What Tourists Want | Scoop.it
  • Generation X (37-55 years old) consist of individuals born between 1964 -1982.

 

  • This group are often disregarded in favour of marketing Millennial and Gen Z audiences,

 

  • This report looks more closely at Gen X, their online and offline habits, device preferences and social media consumption to help businesses get a better idea of who they are when targeting them. 

 

  • Read the short summary above or see more in the full report
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ETC: City Life Enthusiasts

ETC: City Life Enthusiasts | What Tourists Want | Scoop.it

City life enthusiasts are travellers inspired by urban experiences.

Activities  undertaken by this group are less immersive and happen over shorter time span.

 

In this research by the ETC, learn more about:  

  • Who they are
  • Their motivations to travel 
  • Factors influencing their choice of destination and more. 

 

Click on the image to see further details. 

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Amadeus: Top Trends Transforming Travel in 2020

  • Amadeus reveal their top ten travel trends for 2020.

 

  • They report that consumer and technology trends are merging.  

 

  • Many consumer trends are powered by technology and many technology innovations are inspired by consumers. 

 

See how this will affect travel in this short video.

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Skift: Gen Z & Millennials  – How Do They Compare?

Skift: Gen Z & Millennials  – How Do They Compare? | What Tourists Want | Scoop.it
  • Large numbers of Gen Z travelers around the world soon will have the money and autonomy to take control of their own travel for the first time and are expected in 2020 to take up the largest portion of the global population.
  • Skift conducted its first Millennial and Gen Z Traveller Survey in 2019 

See a summary of their findings here. 

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Expedia: Global Traveller Expectations

Expedia: Global Traveller Expectations | What Tourists Want | Scoop.it

Travellers the world over have growing expectations at every stage of the customer journey.  This study by Expedia of 25,000 global travellers looks at what travellers are looking for at the Booking, Payment and Customer Service stages. 

 

View the report for key takeaways and reccommendations on how to deliver on what travellers really want.  

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Booking.Com: Travel Predictions for 2020

Booking.Com: Travel Predictions for 2020 | What Tourists Want | Scoop.it

Drawing on research among more than 22,000 travellers across 29 markets and insights from over 180 million guest reviews,

Booking.com has predicted a year of travel exploration fuelled by technology as well as a growing sense of responsibility and deeper connection with the people and places travellers visit.

 

See more above. 

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GuestRevu: Embracing Solo Travellers

GuestRevu: Embracing Solo Travellers | What Tourists Want | Scoop.it

With some accommodation providers reporting increases in Solo Traveller bookings, it’s clear that solo travel is a trend not to be ignored.

This review looks at: 

  • why travellers are venturing out alone
  • what they look for from accommodation &
  • what hotels can do to get their solo offerings right.
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Phocuswire: Why Voice is the Travel Marketers’s Next Destination 

Phocuswire: Why Voice is the Travel Marketers’s Next Destination  | What Tourists Want | Scoop.it

According to Comscore by 2020, over 50% of all searches will be done by voice and Gartner predicts that 30% of web browsing sessions will be done without a screen by next year too. 

 

This makes sense, the average human can speak 150 words per minute, but only type 40 words during that time.  Voice conveys emotion, tone and subtleties that text is unable to capture. 

 

Read more about how this shift in human-computer interaction brings with it new customer expectations and how marketers can address these.   

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Rescooped by Fáilte Focus from Tourism Performance

Fáilte Ireland Research: Domestic Holiday Monitor (2018)

Fáilte Ireland Research: Domestic Holiday Monitor (2018) | What Tourists Want | Scoop.it

Find out when Irish residents plan and book their domestic holiday, what they do on holiday and what they think are the advantages and disadvantages of holidaying at home.

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EHG Research: Caravanning Cultures in Europe 

EHG Research: Caravanning Cultures in Europe  | What Tourists Want | Scoop.it

What are the similarities and differences between Europe’s camping nations?  What is most important when choosing a campsite? Is is location,  facilities or activities available? 

 

EHG surveyed over 3,800 campers from nine countries in the spring of 2018 in an online survey,

 

Both caravanners and campers who travel with a motorhome were questionned.   Click the image to see the results of the survey and the link below for more detail.  

  Caravanning Cultures Research

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Fáilte Ireland Research: GB Market Profile 

Fáilte Ireland Research: GB Market Profile  | What Tourists Want | Scoop.it

GB Travel Profile: The British are the most likely holidaymakers to return 60%; followed by the French 39% and German 32%. and Americans 20% (due to distance) 

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Fáilte Ireland Research : A Snapshot of Key Market Profiles 2017

Fáilte Ireland Research : A Snapshot of Key Market Profiles 2017 | What Tourists Want | Scoop.it

This overseas travel profile looks at overseas tourism with a focus
on holidaymakers from Ireland’s four key markets (North America, Britain, France & Germany) - looking at  tourism numbers, revenue, length of stay, regions visited and more.

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Fáilte Ireland Research: Overseas Holiday Makers 2019

Fáilte Ireland Research: Overseas Holiday Makers 2019 | What Tourists Want | Scoop.it

Who are our Overseas Holidaymakers?
More than half of overseas tourists who come to Ireland are on holiday.  This research reveals: 

  • Where they come from
  • How much they spend
  • How they choose and plan their holiday
  • What they see and do 
  • Where they stay 

See this infographic for these and more facts about holidaymakers to Ireland.

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Rescooped by Denise from Industry Sector

STR Insights: Sustainable Travel and the Impact of Climate Change on Tourist Perceptions

STR Insights: Sustainable Travel and the Impact of Climate Change on Tourist Perceptions | What Tourists Want | Scoop.it

What do travellers think about Sustainable Travel?

 

  • STR’s surveyed more than 1,000 active travellers globally in January 2020 and evaluated their thoughts and behaviours towards sustainability in the tourism industry.

 

See the results here.

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ETC: European Long Haul Barometer Survey - Feb 2020

ETC: European Long Haul Barometer Survey - Feb 2020 | What Tourists Want | Scoop.it

The latest results of the ETC Long-Haul Travel Barometer (which captures intention to travel to Europe) highlights the continued popularity of European destinations.  

  • In this edition travel sentiment to Europe is positive across all markets. 
  • See more details on top destinations and main reasons for visiting  by market in the infographic
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Deloitte: The Next-Gen Hotel Guest Experience 

Deloitte: The Next-Gen Hotel Guest Experience  | What Tourists Want | Scoop.it
  • The principle of knowing guests is and has always been, at the core of understanding and delivering an exceptional hotel guest experience.

 

  • However, today's consumers want—and expect—much more from their Hotel stay. Hoteliers need to tune into consumer needs to drive loyalty and increase repeat business.

 

Deloitte's (US) hotel guest experience (GX) report taps into how data-driven strategies can meet new consumer needs. Read more in this article.

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UNWTO/China Tourism Academy: Guidelines for Success in the Chinese Outbound Tourism Market

UNWTO/China Tourism Academy: Guidelines for Success in the Chinese Outbound Tourism Market | What Tourists Want | Scoop.it
This joint report from the China Tourism Academy and UNWTO  covers the following topics: 
 
  • The Chinese Outbound Market - an overview
  • Understanding Chinese Tourists
  • The Chinese Tourists Journey 
  • A Toolkit to Welcome Chinese Visitors 
  • Examples of Chinese ready destinations 
 
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ABTA: One in Three People Prioritise Wellness on Holiday 

ABTA: One in Three People Prioritise Wellness on Holiday  | What Tourists Want | Scoop.it
  • Research from ABTA reveals that people are increasingly incorporating wellness into their holiday, with one in three (34%) people planning to take part in activities focussed on improving their wellbeing. 
  • Holidaymakers who plan to do wellness activities will spend over four hours a day doing them
  • They plan to spend the most time away from tech 
  • More than two million people plan to take a wellness trip in the next 12 months 

Finding based on survey of UK adults. 

 

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CBI: What are the Opportunities in the European tourism market for Generation Y travel? 

CBI: What are the Opportunities in the European tourism market for Generation Y travel?  | What Tourists Want | Scoop.it
  • Generation Y or millennial travellers offer a huge market, which already accounts for approximately 40% of all travel expenditure.
  • Within Europe, Germany, the UK and France are the main Generation Y markets. Generation Y is formed of people between born between 1980 and 2000, who are very tech-savvy. When doing tourism, they try to avoid the masses and look for unique travel opportunities.

This article offers information and tips and examples which will help you to target Generation Y.

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Rescooped by Denise from Industry Sector

Trivec: 5 Restaurant Trends 

Trivec: 5 Restaurant Trends  | What Tourists Want | Scoop.it

The restaurant industry is changing,  good food and friendly service will always be cornerstones in the foodservice industry, but it’s just not enough anymore.

 

Here are the most important trends you need to know .

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Travelport Research: Global Digital Travel Research 2019 

Travelport Research: Global Digital Travel Research 2019  | What Tourists Want | Scoop.it

Technology is transforming so much of our daily lives, and travel is no exception, In this Global Digital Travel Research findings show that:   

 

  • Technology is simplifying the search for value, but trust is an issue
  • Travellers want more control and transparency when it comes to personalization

  • Demand is continuing to rise for technologies that make travel easier to manage

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STR Research: Consumer Travel Insights - Traveller Journey Overview

STR Research: Consumer Travel Insights - Traveller Journey Overview | What Tourists Want | Scoop.it

STR takes a deep dive into the traveller journey.

 

Based on independent primary research (online survey) conducted in 2018, they examined each stage of this journey:

  • planning & motivations,
  • booking,
  • budgeting
  • activities. 

 

Click on the image to see the full report. 

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ETC Research: South East Asian Outbound Travel Market Profile 

ETC Research: South East Asian Outbound Travel Market Profile  | What Tourists Want | Scoop.it

This ETC study investigates the potential of four lesser known  outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia and Singapore.  

 

Europe is the 2nd most visited region after Asia for these markets and this infographic presents insights shedding light on specific target groups that present a suitable fit to Europe as a tourism destination.     

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Scooped by Fáilte Focus

Booking.com Research: Gen-Z Unpacked 

Booking.com Research: Gen-Z Unpacked  | What Tourists Want | Scoop.it

This Booking,com study looks at the wants and needs of Gen Z travellers, the research found that this generation: 

  • know what they want and already have a bucket list
  • is ready to travel solo
  • prioiritises travel over material possessions
  • are aware of the impact their travel has on the environment 
  • are social snappers 
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