|
Scooped by
Denise
September 12, 10:29 AM
|
Generation Z represent just over a quarter of the world population, accounting for 2 billion Gen Zs worldwide. Representing a
sizeable proportion of the world’s population and the future
workforce, they will shape the travel of tomorrow. Therefore, understanding Gen Z travellers’ concerns and motivations will be important in helping destination and travel brands better connect with them and identify how these
attitudes and behaviours will mold the global travel sector .
This YouGov report sets out to understand Gen Zs globally, explore
what’s important to them and reveal what Gen Zs want from travel, and identify the best way to connect and engage with this future generation of travellers.
|
|
Scooped by
Denise
August 9, 10:26 AM
|
This article looks at Solo female travellers which is a growing and attractive market; 14% of women travel without the company of family, friends or a partner. - Three out of four female solo travellers travel to destinations within their own countries
- Spanish, Italian and Japanese women are the ones who venture most to visit international destinations.
- Safety along with the variety of experiences available in a destination are decisive factors in choosing the perfect destination.
Click on the image to read more.
|
|
Scooped by
Denise
July 12, 6:31 AM
|
Despite challenges like fluctuating exchange rates, climate concerns and varying levels of affordability, the desire to travel remains strong. People are becoming more strategic about how, when, and where they travel, with 2024 seeing significant shifts in travel patterns. 2024 has kicked off with strong growth in the travel industry – in terms of spending but also the number of people traveling. Some examples of this in 2024 are: - Passengers travelling: An all-time high of about 15.9 million Americans travelled internationally in Q1 2024 while Japan welcomed over 3 million passenger arrivals in March 2024.
- Consumer spending: As of March 2024, nine out of the last 10 record-setting spending days in the global cruise and airline industry were in 2024
- Leisure for longer: Tourists spend more time on vacation, by about one extra day relative to pre-COVID trends, particularly for lower-cost destinations
- Travelling for events: Memorable events are driving travel trends, whether it is for concerts or sporting events.
- Top gainers: Japan, Ireland and Romania experienced the strongest growth in share of spending from tourists relative to last year
See more in the full report.
|
|
Scooped by
Denise
June 21, 6:33 AM
|
In the report for Q2 2024: - Travel searches increase globally with the first week of 2024 seeing a 20% global increase in search volume week over week (WOW),
- Travellers are planning early for 2024 trips, long-term trip planning trended up in Q1 2024. Search volumes for the 91-180-day window saw the largest QOQ increase, at more than 50% globally.
- Beach destinations rise for top global destinations
- APAC sees strong search gains for long haul travel.
See more insights in this report.
|
|
Scooped by
Denise
June 20, 11:21 AM
|
In the 2024 edition of the Holiday Barometer the findings are : - High interest in travel persists, even in the escalating geopolitical climate, indicating a remarkable resilience and a desire for escapism among travellers.
- European destinations remain the most popular ones, especially among European travellers with Spain,
France and Italy top choices. - The perfect vacation is considered to be: mixing rest, social & family interactions and discovery.
- Inflation is still very much a constraint; but travellers continue to prioritise travel and they are adapting spending priorities to accommodate this.
- Travellers are eager to adopt responsible travel practices, however not ready yet to change destinations or modes of transports only for environment.
See more in the report.
|
|
Scooped by
Denise
June 19, 11:04 AM
|
Key Trends are: - The top three trip types in 2024 for European travellers are Beach breaks, city trips and trips to see family and friends.
- Around 70% of European travellers will book their trips between one and four months in advance
- Travelling with a spouse/partner or with family are the top choices for preferred travel companions
- European travellers are more likely than travellers from other regions to take a longer international trip (i.e. above five days).
See the article.
|
|
Scooped by
Denise
June 19, 10:43 AM
|
In the latest survey of Chinese consumers’ intention to travel outbound is much higher than in 2023. - 63% of respondents have already travelled outbound in 2024 or are planning to do so.
- Just 10% of survey respondents said they would definitely not travel outbound this year – compared to 31% in April 2023.
- Chinese travellers now perceive the world as safer than before.
- Compared to last year, more travellers have plans to venture beyond Asia.
- Europe remains a top destination, chosen by 27% of respondents.
- Chinese travellers are value-conscious, but willing to spend.
See more results in the report.
|
|
Scooped by
Denise
April 3, 6:51 AM
|
Finding of this study include: See more in the full report.
|
|
Scooped by
Denise
January 18, 6:36 AM
|
Booking.com have used data from a global study of 27,000 travellers across 33 countries to produce seven 2024 travel predictions and local market insights from the UK, Italy, Germany, Spain, the USA and Latin America. See these insights in this report.
|
|
Scooped by
Denise
January 17, 10:41 AM
|
Tourism Economic report that Chinese outbound travel recover further in 2024 but will not fully recover until 2025. - Capacity constraints that impacted outbound recovery (limited flight connections and delays in passport and visa processing) eased in the second half of 2023 and will continue to do so.
- The shift from domestic to outbound tourism among Chinese travellers will provide a boost to international demand.
- However, capacity constraints and risk aversion in traveller attitudes will remain in the near-term.
- It is estimated by Tourism Economics that the number of international outbound trips taken by Chinese travellers in 2024 will roughly double relative to 2023.
- Chinese outbound travel volumes will remain 22% below 2019 volumes, and it is expected that Chinese outbound visits will not fully recover to pre-pandemic levels until 2025.
See more in the full report.
|
|
Scooped by
Denise
November 1, 2023 11:10 AM
|
This annual survey looks at the travel behaviours of holidaymakers in the UK. Some of the findings are: - Bookings and confidence in travel are strong. Despite economic challenges and the strain on household budgets, 84% of people went on holiday during last year and 52% took a trip abroad. Of those who took a foreign trip, 61% went on a package holiday
- 42% of people who booked a package holiday said it was the best value option for the price, up from 34% last year.
- 64% of people said they plan to take a trip overseas next year showing ongoing commitment to travel.
- There has been an increasing number of people travelling outside of peak periods which has extended the season in some destinations.
- Half of people who travelled over the last 12 months said they took sustainability into consideration when making their holiday choice.
The ABTA Holiday Habits report is annual report based on research with a nationally representative sample of 2,000 people in the UK. It looks at people’s holiday habits in the 12 months prior to that summer and what their travel plans are for the year ahead.
|
|
Scooped by
Denise
November 2, 2023 8:06 AM
|
In this report ForwardKeys analyses the evolving patterns of global tourism and changing traveller behaviours that emerged through 2023. Some of the findings are: - Urban tourism is on the rise
- Climate change matters long-term
- Flexible work drives off season travel
- Lead times are back to pre-pandemic length
- Travellers opt for fewer longer trips
- The future is digital for travel agencies
For more insights see the full report.
|
|
Scooped by
Denise
September 1, 2023 9:22 AM
|
This report gives insights on luxury travel post pandemic. Some of the insights include:. - Like other global consumers, affluent travellers are spending more on travel.
- Passion for travel is particularly high among younger luxury travellers.
- Flexible working arrangements following the pandemic has created opportunities for more blended trips - Bleisure Travel .
- Health and Wellness travel is now key motivator for affluent consumers seeking to rejuvenate their mind and body in health and wellness retreats.
- Sustainability is also an important consideration for this group. Conscious travel is high on the luxury list - staying in eco luxury accommodation or aligning with travel brands that support local communities and protect the planet.
See more in the full report.
|
|
|
Scooped by
Denise
September 12, 11:25 AM
|
- This study looks at how the tourism and hospitality landscape is changing, with shifting source markets and destinations and a growing demand for experiential and luxury travel. Given these changes it is important for stakeholders to focus on four major themes:
- The bulk of travel is close to home - domestic travel still
represents the bulk of travel spending, and intraregional tourism is on the rise. - Travellers are no longer content with a one-size-fits-all experience, failure to target customer segments and adapt offerings accordingly risk being left behind.
- Demand for luxury tourism and hospitality is expected to grow faster than any other travel segment. It’s crucial to understand luxury travellers and their evolving preferences and behaviours.
- Destinations will need to prepare to mitigate overcrowding as tourism grows. Stakeholders need to plan, develop, and invest in mitigation strategies. Destinations can improve their transportation and infrastructure, build tourism-ready workforces, and preserve their natural and cultural heritages.
See more in this report.
|
|
Scooped by
Denise
July 17, 6:49 AM
|
This study is a collaboration between Deloitte and Google, combining their experience and knowledge of the sector and relevant information on the past and future evolution of the main destinations and source markets.
Their objectives are to analyse traveller profiles and tourism clusters and to produce a 2040 vision to help travel operators and distributors anticipate and adapt to future trends.
See more in the report.
|
|
Scooped by
Denise
July 5, 11:29 AM
|
This research monitors European's sentiment and intention to travel in the next six months (June - November 2024), some of the findings are: - 76 % of Europeans are planning to travel between June and November 2024 up by 6% on last year.
- Leisure is the key motivation for 70%, 14% will visit friends/relatives, and 8% are planning a business trip.
- 45% intend to travel in June and July (+ 6% on 2023), and 39% will do so during August and September
- Sun & Beach trips are top choice (19%), followed by Culture & Heritage (17 %) and Nature & Outdoors (14%)
- Safety is the top criteria when choosing a destination (16%), followed by pleasant weather (13%), and bargains & attractive deals (11%)
- Price inflation (21% ) and personal finances (16%) are
the leading concerns, followed by tensions in Ukraine (11% ) and the Middle East (10%). - Some Europeans are changing their travel habits due to climate, opting instead for locations with more stable weather conditions.
See more in the full report. This survey was conducted from 25/5/2024 – 7/6/2024 and respondents (from 10 European high volume markets*) were asked about their intention to travel during the June - November period. *(UK, France, Germany, Netherlands, Italy, Belgium, Switzerland, Spain, Poland and Austria). Sample size: 5,995
|
|
Scooped by
Denise
June 21, 6:19 AM
|
Even before the pandemic or rising sustainability concerns, there have always been generational differences in approaches to travel, from booking processes to preferred payment methods. These differences have become more pronounced as technology has revolutionised the holiday industry, particularly the booking and planning process, and the ongoing cost of living crisis has disproportionately impacted the younger Gen Z and Millennial generations. In this article, Mintel looks at the travel trends popular with each generation, and what brands can do to engage with the different consumer groups.
|
|
Scooped by
Denise
June 25, 7:59 AM
|
Based on research carried out among 8,000 travellers from seven European countries, this research found: - Over half of respondents (54%) believe they will have more money to spend on travel in 2024 than they did in 2023.
- 71% say that sustainability is important to their travel decisions & 77% say climate concerns will have an actual impact on their travel or booking behaviour.
- Despite this travellers acknowledge that there are obstacles preventing them from making sustainable travel choices, ie conflicting cost pressures (38%) and a perceived lack of information (23%).
- 32% say they will purposefully take a holiday outside peak season to reduce costs; while 19% will do so to avoid the risk of heat waves.
- Travellers take recommendations from friends and family first on where to go on holiday, with 35% saying their recommendations influence their holiday plans, followed by 29% who are swayed by online reviews on sites such as TripAdvisor or hotel websites.
Download the full report for more detail.
|
|
Scooped by
Denise
April 4, 11:02 AM
|
Reasons why students and youth chose to travel is generally for one of three categories: education, vocation or leisure. This report examines the behaviours and motivations of the younger traveller. - Gen Z travellers are for the most part increasingly culturally aware, open to more meaningful experiences.
-
They are redefining youth leisure travel, 83% would consider taking a vacation that involved no alcohol at all. -
94% more likely to book a flight if there was a discount offered & 93% would remain loyal in later life to airlines that offer discounts now. -
93% would return to a destination in later years that they had a positive experience in while younger. -
79% would embark on a travel experience with the main intention of making them more employable as a direct result. -
50% prioritise booking travel through companies with strong green credentials & 92% would prefer to speak to a person to resolve travel issues. See move in the report.
|
|
Scooped by
Denise
June 19, 7:11 AM
|
The ETC Long Travel Barometer - Q2 2024 monitors intention to travel to Europe for the period (May- August 2024). Findings in the latest ETC Long Haul Barometer include: - Enthusiasm for travel to European destinations remains 4% down from 2019 levels.
- The main deterrents are - high costs associated with trips to Europe and security concerns - Russia's war with Ukraine, and tensions in the Middle East.
- Despite this, Europe remains the preferred destination
for many people living overseas. - Findings from the key markets are:
- China and Brazil demonstrate the strongest intention to visit Europe this summer, with 62% and 52%
planning a trip, this is largely driven by more affluent individuals. - Travellers from the US and Canada are more cautious with interest growing only slightly since last year to 40% and 42% respectively.
- Australia and South Korea are moderate keen as interest sits at 37% and 35% respectively.
- Japan shows more limited interest at 19%, as travel recovery from this market continues to be slow.
- Across all markets, younger travellers (ages 18-24 and 34-49) and those with higher incomes show
the strongest preference for European trips. See more results in the full report.
|
|
Scooped by
Denise
June 21, 6:58 AM
|
Some insights for 2024: - Travellers opt for fewer, longer trips
- Shared experiences are most important
- Luxury beats economy
- Flexible work drives offseason travel
- Lead times are normalising
- The future is digital for travel agencies
- Climate Change matters long term
See more detail in this article.
|
|
Scooped by
Denise
November 1, 2023 5:52 AM
|
This Skyscanner report provides a forward-looking view of changing traveller attitudes and booking behaviour. This research was based on Skyscanner search & booking data and a survey of 18,000 travellers worldwide. Some of the findings included: - Travel is a top priority in 2024 for travellers
-
Globally, the travel industry has performed despite challenges like staffing and capacity restraints, and disruption from extreme weather conditions. -
Domestic and international air connectivity levels have increased. Seat capacity is nearing or has has exceeded 2019 levels, and airlines try to meet sustained traveller demand. - People are continuing to ring-fence their travel budget and invest their discretionary spend in leisure trips through 2023 and in 2024, despite higher average fares vs pre-pandemic.
See more in the full report.
|
|
Scooped by
Denise
October 4, 2023 6:48 AM
|
Five trends have been identified that are particularly interesting for brands to pay attention to now and in the years ahead. Some of these include: - Being Human - as the world is increasingly dominated by algorithms consumers also value human skills
- More than Money - As budget pressures increase consumers are becoming more realistic in their search for value as they strike a balance between quality received and cost incurred.
- New Green Reality - Consumers are recognising that a passive approach to the climate crisis is not enough to tackle environmental challenges.
See more in the full report.
|
|
Scooped by
Denise
November 1, 2023 10:53 AM
|
In this report - Domestic holidays dominated over the past year: 91% of the affluent from Europe and the Americas took a trip within their country.
- City breaks, beach holidays and extended family breaks were the most popular holiday types last year and are projected to remain so in the next 12 months.
- Boat cruises will see a notable upturn in interest, particularly among wealthy travellers from the Americas.
- 57% of the global affluent expect to spend more on holidays than pre-Covid peaking in the Americas at 73%. Only one in ten (10%) expect to cut back.
- Around half are planning to travel more to make up for lost time, and to take celebration trips and more extravagant holidays than before.
See more details by market in the full report. This research focuses solely on affluent and high net worth individuals’ views on luxury travel. Data was gathered across 14 countries.
|
|
Scooped by
Denise
August 3, 2023 11:00 AM
|
The number of people concerned about their health and wellbeing has soared since the pandemic began. 21% of global travellers are travelling for health-and wellness reasons (2022 Travel Trends) and this is likely to grow in 2023, with 29% of global travellers stating that they are interested in travelling for wellness reasons in the future. Read more in this article from National Geographic.
|
Your new post is loading...
