Booking.com's new research reveals that:
- 64% of UK travellers say they want to travel more sustainably over the coming 12 months, while 74% say the global energy crisis and rising cost of living is impacting their spending plans
- Three fifths (60%) of UK travellers believe more sustainable travel options are too expensive, in contrast to 36% willing to pay extra for travel options with a sustainable certification
- 56% of British travellers now turn off the air conditioning in their accommodation when they aren't there & 70% re-use the same towel multiple times (up 36% from 2022)
- 500,000+ accommodations globally are being recognised with a Travel Sustainable badge on Booking.com
Insights were gathered from more than 33,000 travellers across 35 countries and territories.
See more in the full report.