While tourism audiences are more sustainability-minded than the general public, they don’t yet know what sustainable travel means.
This, however, can change at an unanticipated and fast pace,
so the industry must lead the way and be prepared for the
tourist of the future who demands sustainable choices.
This research aims to identify future-facing sustainable travel experiences that could help bridge the say-do gap and motivate people to make sustainable trip choices.
Click on the image to see how businesses can create winning sustainable tourism experiences.