Sector specific content (accommodation, activities, attractions, regions) including case studies and international best practice

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Fáilte Ireland Research: What Makes a Great Visitor Attraction - 2016/2018

Fáilte Ireland Research: What Makes a Great Visitor Attraction - 2016/2018 | Industry Sector | Scoop.it
What makes a Great Visitor Attraction?
 
  • This research ranks the key elements that influence visitor satisfaction levels and gives a greater understanding as to what makes a great visitor attraction.
 
  • Nearly 6,000 visitors (predominantly international) were interviewed across 34 different visitor attractions (2016 & 2018) to test a range of experience features from amenities and staff, interior layouts, exhibits, information tools to the storytelling and the tour.

 

See this updated piece of research combining 2016 and 2018 research findings.  

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Fáilte Ireland Research: Travel Profiles-A Snapshot of Key Markets

Fáilte Ireland Research: Travel Profiles-A Snapshot of Key Markets | Industry Sector | Scoop.it

This overseas travel profile looks at overseas tourism with a focus
on holidaymakers from Ireland’s four key markets (North America, Britain, France & Germany) in terms of tourism numbers, revenue, length of stay, regions visited and more.

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Fáilte Ireland Research: Topline Regional Tourism Performance 2017

Fáilte Ireland Research: Topline Regional Tourism Performance 2017 | Industry Sector | Scoop.it

2017 Topline Tourism Performance by Region & County 

  • Overseas Tourist Numbers & Revenue
  • Irish Resident Trips & Revenue
  • Northern Ireland Resident Trips & Revenue 
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Fáilte Ireland Research: Annual Visitor Attraction Numbers 2015-2017

Annual Visitor numbers to Attractions free and fee-charging by county for 2015-2017. 

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Fáilte Ireland: BREXIT Market Diversification Resources

Fáilte Ireland: BREXIT Market Diversification Resources | Industry Sector | Scoop.it

Use our tools and research to learn more about diversifying your market as you prepare for the impact of Brexit on your business.

 

  • Focusing on Key Markets - US, Germany & France
  • Needs & Nuances of International Visitors
  • Using your online presence to target new markets
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Fáilte Ireland: Toolkit for Cultural Experience

Fáilte Ireland: Toolkit for Cultural Experience | Industry Sector | Scoop.it

This toolkit provides a step-by-step approach to those who own, manage or work within a cultural organisation to deliver an engaging experience to grow  your visitor numbers and revenue.   Highlights include:

  • Tips for developing your tourism message 
  • Case studies from other cultural organisations
  • Working with other cultural and tourism partners 
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Fáilte Ireland: A Toolkit for Storytelling Interpretation

Fáilte Ireland: A Toolkit for Storytelling Interpretation | Industry Sector | Scoop.it

This toolkit was developed to help visitor attractions in Ireland's Ancient East to find their best stories and tell them in the very best way in the best places, by using their people, their site and a range of communication media creatively,  Relevant for all attractions,  highlights include: 

  • Creating storytelling interpretation for multi-lingual audiences 
  • A simplified planning process to help you develop a preliminary Interpretation Strategy for your tourism project.

 

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Fáilte Ireland: Dublin's Surprising Stories Toolkit

Fáilte Ireland: Dublin's Surprising Stories Toolkit | Industry Sector | Scoop.it

This toolkit was developed to assist existing visitor attractions in Dublin to unlock the great stories they have to offer.  The topics, exercises, and questions are relevant however for all attractions.  Highlights include: 

  • Walkthrough exercises for the start, heart and end of the visitor journey
  • Measuring the impact of your investment by learning from your visitors
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Fáilte Ireland: Developing World Class Experiences

Fáilte Ireland: Developing World Class Experiences | Industry Sector | Scoop.it

A guide to understanding and developing memorable tourism experiences.  For today;s international tourist, holidays are less about 'doing' something and more about feeling that they are truly  immersed in a place or an activity.  

 

This guide will help you to understand the components that combine to deliver a memorable tourism experience: 

1. Product

2. Service 

3. Story

4. Narration

Read more about how to deliver an immersive tourism experience........

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Fáilte Ireland Research: Domestic Holiday Monitor (2018)

Fáilte Ireland Research: Domestic Holiday Monitor (2018) | Industry Sector | Scoop.it

Find out when Irish residents plan and book their domestic holiday, what they do on holiday and what they think are the advantages and disadvantages of holidaying at home.

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Failte Ireland Research: Profile of Tourism in Ireland's Regions 

Failte Ireland Research: Profile of Tourism in Ireland's Regions  | Industry Sector | Scoop.it

A snapshot of tourism to all of Ireland's Regions (2017). This profile looks at the volume and value of tourism as well as a pen picture of typical overseas holidaymakers to the region.

 

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Failte Ireland Research: Targeting Holidaymakers  

Failte Ireland Research: Targeting Holidaymakers   | Industry Sector | Scoop.it

Deciding where to go on holiday is an elaborate process and many sources of information and influences come into play. 

 

Find out more about how to target holidaymakers from Ireland's four key markets: 

 

 

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Failte Ireland: GB & NI Markets | Get Brexit Ready

Failte Ireland: GB & NI Markets | Get Brexit Ready | Industry Sector | Scoop.it

How  to protect and retain your Great Britain market share from the impact of Brexit with the help of Failte Ireland's analysis, information and tools.

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Fáilte Ireland: Business Performance & Competitiveness | Get Brexit Ready

Fáilte Ireland: Business Performance & Competitiveness | Get Brexit Ready | Industry Sector | Scoop.it

Stay competitive and monitor your businesses performance with our tools and information to help you prepare for Brexit.

  • Trading Globally
  • Measuring Your Online Presence
  • Understand Routes to Market
  • Tactical Pricing and Contracting
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Fáilte Ireland: Toolkit for Built Heritage

Fáilte Ireland: Toolkit for Built Heritage | Industry Sector | Scoop.it

Designed as a resource for people who own, manage and work at Ireland’s heritage sites, this toolkit aims to help you grow your visitor numbers by enhancing the on-site experience and  promoting your site effectively. 

Highlights include:

  • nine exercises which bring everything together into 2 action plans - a marketing action plan and one for your       on-site experience.
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Fáilte Ireland Research: Tourism Facts 2018 

Fáilte Ireland Research: Tourism Facts 2018  | Industry Sector | Scoop.it

A one stop shop for key statistics on Ireland’s overseas and domestic tourist performance in 2018.

 

Overseas Tourists 

  • Tourist Numbers by source market (2013-2017)
  • Tourist Revenue 
  • Regional Performance by source market
  • Month of arrival
  • Where did overseas tourists stay
  • Activities  tourists engaged in 
  • Profile of tourists

Domestic 

  • Domestic trips
  • Domestic expenditure 
  • Where domestic holidaymakers stay 
  • Length of stay by time of year
  • Activities  domestic holidaymakers engaged in
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Fáilte Ireland: Sharing Our Stories - Interpretation as a Tool to Improve Visitors' Experience

Fáilte Ireland: Sharing Our Stories - Interpretation as a Tool to Improve Visitors' Experience | Industry Sector | Scoop.it

This manual focuses on what you can do to make a measurable
improvement to how visitors experience your heritage site.  It contains advice on good practice illustrated by examples from successful attractions both at home and abroad.  

Highlights include: 

  • Making the most of your site by finding the locations and experiences that can create enduring memories 
  • Criteria for choosing interpretation media.  
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Fáilte Ireland: Food & Drink Strategy (2018-2023)

Fáilte Ireland: Food & Drink Strategy (2018-2023) | Industry Sector | Scoop.it

Ireland has made significant strides in recent years in strengthening the breadth and quality of its food and drink offering. For its part, Fáilte Ireland, through its Food Strategy 2014-2016 has sought to shift the perception that Ireland is a producer of great ingredients to that of a nation with an authentic cuisine.

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