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Sector specific content (accommodation, activities, attractions, regions) including case studies and international best practice
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2017 Topline Tourism Performance by Region & County
Please note, sample sizes are small for some counties so the data is based on three-year rolling averages & therefore are not suitable for year on year comparison. 
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Find out when Irish residents plan and book their domestic holiday, what they do on holiday and what they think are the advantages and disadvantages of holidaying at home.
A snapshot of tourism to all of Ireland's Regions (2017). This profile looks at the volume and value of tourism as well as a pen picture of typical overseas holidaymakers to the region.
How to protect and retain your Great Britain market share from the impact of Brexit with the help of Failte Ireland's analysis, information and tools.
Stay competitive and monitor your businesses performance with our tools and information to help you prepare for Brexit.
Designed as a resource for people who own, manage and work at Ireland’s heritage sites, this toolkit aims to help you grow your visitor numbers by enhancing the on-site experience and promoting your site effectively. Highlights include:
A one stop shop for key statistics on Ireland’s overseas and domestic tourist performance in 2018.
Overseas Tourists
Domestic
This manual focuses on what you can do to make a measurable Highlights include:
Ireland has made significant strides in recent years in strengthening the breadth and quality of its food and drink offering. For its part, Fáilte Ireland, through its Food Strategy 2014-2016 has sought to shift the perception that Ireland is a producer of great ingredients to that of a nation with an authentic cuisine.
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What makes a Great Visitor Attraction?
See this updated piece of research combining 2016 and 2018 research findings.
This overseas travel profile looks at overseas tourism with a focus
2017 Topline Tourism Performance by Region & County
Use our tools and research to learn more about diversifying your market as you prepare for the impact of Brexit on your business.
This toolkit provides a step-by-step approach to those who own, manage or work within a cultural organisation to deliver an engaging experience to grow your visitor numbers and revenue. Highlights include:
This toolkit was developed to help visitor attractions in Ireland's Ancient East to find their best stories and tell them in the very best way in the best places, by using their people, their site and a range of communication media creatively, Relevant for all attractions, highlights include:
This toolkit was developed to assist existing visitor attractions in Dublin to unlock the great stories they have to offer. The topics, exercises, and questions are relevant however for all attractions. Highlights include:
A guide to understanding and developing memorable tourism experiences. For today;s international tourist, holidays are less about 'doing' something and more about feeling that they are truly immersed in a place or an activity.
This guide will help you to understand the components that combine to deliver a memorable tourism experience: 1. Product 2. Service 3. Story 4. Narration Read more about how to deliver an immersive tourism experience........
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