Top take aways in this report are: 

• Chinese consumers are interested in outbound travel, but few have taken a trip - only 4% of respondents have travelled outside mainland China. 
• However, attitudes are positive, 34% hope to travel outside mainland China, 33% are undecided, and 20% will not travel.
• COVID is no longer a significant concern impacting international travel. 
• Personal finances and safety concerns remain with most safety concerns based around personal security.  This increases the motivation to  join group tours. 
• Europe remains the top choice for long-haul tourism, with Iceland emerging as a destination.
• Chinese social media are the top source for information on  travel destinations.  Other trusted information sources include travel agents, tour operators, friends, family and travel websites.
• Natural scenery, wildlife, and iconic landmarks in long haul  destinations appeal most. 

See more in this report. 

In this Tourism Ireland market profile of the Indian market, learn more about: 

• Top destinations visited globally and in Europe
• When they travel & purpose of travel
• Their activities when on holiday and more consumer insights from this market. . 

Tourism Economic report that Chinese outbound travel recover further in 2024 but will not fully recover until 2025. 

• Capacity constraints that impacted outbound recovery (limited flight connections and delays in passport and visa processing) eased in the second half of 2023 and will continue to do so.
• The shift from domestic to outbound tourism among Chinese travellers will provide a boost to international demand.
• However, capacity constraints and risk aversion in traveller attitudes will remain in the near-term.
• It is estimated by Tourism Economics that the number of international outbound trips taken by Chinese travellers in 2024 will roughly double relative to 2023.
• Chinese outbound travel volumes will remain 22% below 2019 volumes, and it is expected that Chinese outbound visits will not fully recover to pre-pandemic levels until 2025.

See more in the full report. 

In this market profile from Tourism Ireland, learn more about the characteristics of the Middle East Traveller. 

• What are their top destinations globally and in Europe
• The time of the year they are likely to travel and their purpose of visit 
• What type of activities they partake and more tips to assist with marketing to this traveller group.  

Overview of Chinese Tourist numbers to Ireland, traveller profile to Ireland and visitor mix and insights into how to market and promote to this market