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Accessibility is a key aspect for the Scandic Hotels Brand.
They are the first hotel company in the world to have developed an accessibility standard with a 159 point check list and all staff are trained to this standard. The consumer journey begins when the guest arrive in the parking area into and throughout their hotels.
They also focus on applying these standards to when renovating or building new hotels.
Read more about this standard in the article. 
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Booking.com surveyed 6,457 Gen Zs across 32 markets to give insights on what Gen Z guests expect from a hotel. They found that:
See more in this article about how Hoteliers can position their offering to attract them.
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Tourism must be sustainable and inclusive of all people and Cultural tourism must promote people-centred approaches, the connections of people with heritage and places.
Cultural tourism also has a crucial role in designing tourism destinations’ strategies and promoting access to culture for all people, including persons with disabilities and specific access requirements.
The ISO Standard 21902 provides guidelines to support efforts to make infrastructure, products and services more accessible.
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The growth of OTAs has dramatically changed the way that people plan and book travel. Today’s travellers can use OTAs to streamline every aspect of their travel experience, from finding flights and accommodations to car rentals and sightseeing experiences.
Other key players in the travel industry, particularly hotels can strategically incorporate OTAs into their marketing and distribution strategies to better reach potential guests and increase bookings.
Learn the differences between OTA and direct bookings, and how hotels can successfully leverage both types to optimise the customer experience and drive increased bookings.
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In this report looks at the how Business Travel has performed globally and forecasts the outlook going forward.
See more in this report.
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This report looks at digital usage and online behaviours in Ireland. Findings include:
See more insights in this report.
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Tripadvisor conducted a research project in 2023 of over 5000 travellers in six countries to understand their intentions and motivations to travel. Some of the results were that:
See more findings in the full report.
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This report provides tips and tactics that hotels can utilise to target travellers and guests throughout their path to purchase journey, which have been broken down into five distinct stages:
A combination of initiatives that promote a hotel’s offering and attracts guests, will ultimately increases bookings.
See more in the full report.
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What inspires travellers to take a trip? The way people are inspired to travel, research, and book trips has changed in recent years, along with the content that influences their travel decisions.
The digital landscape and travel industry are increasingly fragmented, online content consumption continues to rise, and the touchpoints for traveller influence and engagement seem endless.
To explore these questions and to see how travellers plan and book online - Expedia in partnership with Luth Research conducted a digital study and consumer survey in seven countries around the world: Australia, Canada, France, Japan, Mexico and the U.K. and U.S.
See the results in the report.
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The concept of mapping the tourism customer’s journey—the Five Stages of Travel—has long been utilised in tourism marketing and research. However, this has evolved and changed with the advent of social media and mobile technology.
This article looks at how businesses can tailor their marketing and recognise where potential customers are within the five stages of travel, tailoring their marketing strategy to guide them toward making a booking.
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The international business events industry is highly lucrative and can play a pivotal role in creating additional revenue for your business. Business events can also create multiple impacts for a destination including a social and environmental impact, leaving a lasting legacy.
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This report paper investigates the growing importance of guest reviews and ratings for the hospitality industry. It found that:
This report is based on a survey of 5,000 adults in France, Germany, Poland, Spain and the UK. All of them stayed at a hotel or resort at some point during the 12 months leading up to December 2023 and booked those trips
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Key takeaways from this report:
See more in this update.
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In 2022, accessible suites at the voco Manchester brought in an additional £132,000 over that 12-month period. This equates to £7,333 additional revenue per accessible room.
Award winning and leading the way to being accessible to all guests, the hotel has 18 accessible guest rooms split into nine wheelchair accessible and nine ambulant accessible bedrooms. Two of the wheelchair accessible rooms have ceiling track hoists the first in Manchester.
Reviewed by Emma, a wheel chair user.
See more in this article.
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UNWTO: Accessible Tourism for All - Guidelines for Operators in the Natural Envirionment (IS0 21902)
Inclusive policies make it possible to create a supply of accessible tourism.
The ISO Standard 21902 establishes a comprehensive set of guidelines for key stakeholders in the tourism value chain to support their efforts in making their infrastructure, products and services more accessible.
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The 2024 Forecast surveyed more than 500 meeting and events professionals and industry leaders globally. Highlights include:
For more data see the full report.
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From
asiam
Many organisations & businesses are striving to become more “autism-friendly” by making adjustments to their existing services to make them more accessible to autistic people. AsIAm - Ireland's Autism charity has created an accreditation to help these businesses to achieve this. See more in the article above.
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