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Dragon Trail Research: Chinese Outbound Travel Trade Survey-July 2023

Dragon Trail Research: Chinese Outbound Travel Trade Survey-July 2023 | Winning Business | Scoop.it

Dragon Trail Research surveyed mainland Chinese outbound travel agencies to get an overview of this travel market now that outbound travel has resumed.   They found that: 

  • The millennial market is dominating travel trade sales
  • Independent travellers are considered the most popular product type at 42%, group tours (34%) and customized travel for private groups (24%). 
  • Group sizes are small, with groups of 20 people or fewer the most popular.
  • Family travel, and special experiences are the best sellers  
  • Beach and island (37%) is the top type of trip followed by family travel (33%). 
  • Travellers chose the quality of products and experiences in destination over low prices.
  • The top barriers for outbound travel from China is difficulty in getting visas and high airfare prices. 

See more in the report.

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Scooped by Denise

Hotrec Research: Insights on OTAs and Direct Booking

Hotrec Research: Insights on OTAs and Direct Booking | Winning Business | Scoop.it

Before the pandemic, the market share of Online Travel Agencies  in Europe continuously increased from 19.7% in 2013 to 29.2% in 2019 while direct bookings experienced a 10 % decrease for the same period. 

 

The travel industry has changed as a result of the pandemic with hotels and travellers developing new habits and there has also been a change in sales channels distribution. In 2021, the share of direct booking channels significantly increased. 

 

Read more about what this might mean for Hoteliers. 

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