Dragon Trail Research surveyed mainland Chinese outbound travel agencies to get an overview of this travel market now that outbound travel has resumed. They found that:
- The millennial market is dominating travel trade sales
- Independent travellers are considered the most popular product type at 42%, group tours (34%) and customized travel for private groups (24%).
- Group sizes are small, with groups of 20 people or fewer the most popular.
- Family travel, and special experiences are the best sellers
- Beach and island (37%) is the top type of trip followed by family travel (33%).
- Travellers chose the quality of products and experiences in destination over low prices.
- The top barriers for outbound travel from China is difficulty in getting visas and high airfare prices.
See more in the report.