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Find out more about the tourist decision making process, routes to market and key marketing insights.

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Tripadvisor Research: The Experience of Travel 

Tripadvisor Research: The Experience of Travel  | Winning Business | Scoop.it

Tripadvisor embarked on a research project in 2023 to better understand travellers’ intentions and motivations to travel.

Respondents said that:

  • Experiences have outstripped possessions, 67% of travellers surveyed place more value on experiences over things than they did in the past.
  • Many travellers have reprioritised their spending, 73% said travel is always and often a priority and 95% are prepared to cut out other spend items to make their trips happen.
  • Travel has the power to transform, leaving lasting impressions. 91% say a recent fulfilling trip provided lasting memories.
  • When asked to choose which trip component was the single 87% had some of their most memorable trip moments doing an activity.
  • 53% said activities were part of the reason they chose their destination.
  • Travel has the power to transform, leaving lasting impressions. 

Tripadvisor embarked on a research project in 2023 to better understand travellers’ intentions and motivations to travel surveying 5,618 travellers in six countries: Australia, France,
India, Japan, Spain, United States and the United Kingdom.

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Expedia Research: Path to Purchase 2023

Expedia Research: Path to Purchase 2023 | Winning Business | Scoop.it

What inspires travellers to take a trip?   The way people are inspired to travel, research, and book trips has changed in recent years, along with the content that influences their travel decisions.  

 

The digital landscape and travel industry are increasingly fragmented, online content consumption continues to rise, and the touchpoints for traveller influence and engagement seem endless.

 

To explore these questions and to see how travellers plan and book online - Expedia in partnership with Luth Research conducted a digital study and consumer survey in seven countries around the world: Australia, Canada, France, Japan, Mexico and the U.K. and U.S. 

 

See the results in the report. 

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Amadeus Research: Hotel Marketing Strategies

Amadeus Research: Hotel Marketing Strategies | Winning Business | Scoop.it

This report provides tips and tactics that hotels can utilise to target travellers and guests throughout their path to purchase journey, which have been broken down into five distinct stages:

  1. The Inspiration Stage
  2. The Planning Stage
  3. The Booking Stage
  4. The On-Site Experience Stage
  5. The Post-Trip Stage

 

A combination of initiatives that promote a hotel’s offering and attracts guests, will ultimately increases bookings.

 

See more in the full report. 

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