Tripadvisor embarked on a research project in 2023 to better understand travellers’ intentions and motivations to travel.
Respondents said that:
- Experiences have outstripped possessions, 67% of travellers surveyed place more value on experiences over things than they did in the past.
- Many travellers have reprioritised their spending, 73% said travel is always and often a priority and 95% are prepared to cut out other spend items to make their trips happen.
- Travel has the power to transform, leaving lasting impressions. 91% say a recent fulfilling trip provided lasting memories.
- When asked to choose which trip component was the single 87% had some of their most memorable trip moments doing an activity.
- 53% said activities were part of the reason they chose their destination.
- Travel has the power to transform, leaving lasting impressions.
Tripadvisor embarked on a research project in 2023 to better understand travellers’ intentions and motivations to travel surveying 5,618 travellers in six countries: Australia, France,
India, Japan, Spain, United States and the United Kingdom.