The 2024 Forecast surveyed more than 500 meeting and events professionals and industry leaders globally. Highlights include:
- Meetings professionals expect internal meetings to see the strongest growth of all meeting types, 48% of respondents predicting more attendees next year.
- 28% say programmes have met or exceeded pre-pandemic attendee levels and 42% expect to reach that goal in 2024.
- European meeting professionals expect modest increases in activity compared to respondents in N America and Latin America. Internal meetings will continue to play an important role in European meeting programs. Respondents said 52% would be held at a hotel, 48% will require overnight accommodations, and 46% will be held in a different city than the corporate office.
For more data see the full report.