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Reasons why students and youth chose to travel is generally for one of three categories: education, vocation or leisure. This report examines the behaviours and motivations of the younger traveller.
- Gen Z travellers are for the most part increasingly culturally aware, open to more meaningful experiences.
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They are redefining youth leisure travel, 83% would consider taking a vacation that involved no alcohol at all.
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94% more likely to book a flight if there was a discount offered & 93% would remain loyal in later life to airlines that offer discounts now.
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93% would return to a destination in later years that they had a positive experience in while younger.
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79% would embark on a travel experience with the main intention of making them more employable as a direct result.
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50% prioritise booking travel through companies with strong green credentials & 92% would prefer to speak to a person to resolve travel issues.
See move in the report.
