This report provides an  analysis of visitor attractions performance in 2022. 

The survey was conducted in two phases with attractions usually open year-round contacted in February, and more seasonal attractions contacted in May.

See the results & attendance by County. 

This research looks at gaining insight into the visitor experience at Ireland’s Visitor Attractions and identifies and ranks what drives satisfaction.

Designed as a resource for people who own, manage and work at Ireland’s heritage sites, this toolkit aims to help you grow your visitor numbers by enhancing the on-site experience and  promoting your site effectively. 

Highlights include:

• nine exercises which bring everything together into 2 action plans - a marketing action plan and one for your       on-site experience.

This toolkit was developed to assist existing visitor attractions in Dublin to unlock the great stories they have to offer.  The topics, exercises, and questions are relevant however for all attractions.  Highlights include: 

• Walkthrough exercises for the start, heart and end of the visitor journey
• Measuring the impact of your investment by learning from your visitors

A guide to understanding and developing memorable tourism experiences.  For today;s international tourist, holidays are less about 'doing' something and more about feeling that they are truly  immersed in a place or an activity.  

This guide will help you to understand the components that combine to deliver a memorable tourism experience: 

1. Product

2. Service 

3. Story

4. Narration

Read more about how to deliver an immersive tourism experience........

• Nearly 6,000 visitors (predominantly international) were interviewed across 34 different visitor attractions (2016 & 2018) to test a range of experience features from amenities and staff, interior layouts, exhibits, information tools to the storytelling and the tour.

See this updated piece of research combining 2016 and 2018 research findings.  

This toolkit provides a step-by-step approach to those who own, manage or work within a cultural organisation to deliver an engaging experience to grow  your visitor numbers and revenue.   Highlights include:

• Tips for developing your tourism message 
• Case studies from other cultural organisations
• Working with other cultural and tourism partners 

This toolkit was developed to help visitor attractions in Ireland's Ancient East to find their best stories and tell them in the very best way in the best places, by using their people, their site and a range of communication media creatively,  Relevant for all attractions,  highlights include: 

• Creating storytelling interpretation for multi-lingual audiences 
• A simplified planning process to help you develop a preliminary Interpretation Strategy for your tourism project.

This manual focuses on what you can do to make a measurable
improvement to how visitors experience your heritage site.  It contains advice on good practice illustrated by examples from successful attractions both at home and abroad.  

Highlights include: 

• Making the most of your site by finding the locations and experiences that can create enduring memories 
• Criteria for choosing interpretation media.